A new study released by eMarketer has revealed that advertising revenue generated by Facebook has surpassed those of search powerhouses, Google and Yahoo.
According to the study, Facebook’s domestic advertising revenue will total roughly $2.2 billion (2011). These figures represent an estimated, whopping 18% share of the display ad revenue across all websites. Revenue growth has exceeded previous year’s revenues by 34.4% and is predicted to outpace Google and Yahoo in the coming year. Comparatively, Google shares explosive revenue growth to Facebook.
With Facebook ad revenue projected to grow by 80.9%, one can only question– Is the growth sustainable even when users are leaving Facebook?