Evolution has taught us that we should seek news to be informed about new things. Marketers on the other hand have been targeting users whenever they want. Tivo and the Internet is making us look back on this stratergy of popping up ads to the users when ever the marketer wants. Integrating ads with news will make the user happy. So what about deals and coupons, etc? There will be a news site that concentrates on these, like GujuDeals. This is what weblogs do, right, giving “one” place where users can access the information they want. There is one missing link here, how do weblogs make money and still remaining neutral? The online marketing sites are just figuring out this and are becoming partners to different weblogs. Web advertising is also moving towards changing consumer attitudes, rather than clickthro emphasys.