The site in question, 2advanced.com gives a movie like experience. I’d love to see this kind of stuff if it is shown without me doing anything. We don’t read stuff or interact in the movies, we just experience them. It can also be used to denote a brand statement like an ad. 2advanced is a site for a company that does these brand statements. They could drive the experience by putting a neat flash file on each of their page and use normal html for browsing. It is like the ‘going to the movies’ metaphor forced in on the ‘travel metaphor’ .