News based marketing:
After the blackout, there were ads appearing on google for “blackout” almost immediatly. TShirt business, MSBlast virus, Battery lights, real life stories site… If you can link your business to any news story, you can get cheap click throughs immediatly on Google. Also, when searching for “Remote Procedure Call Shutdown”, a symptom for MSBlast during the initial stages of the attack gave a few ads for viruses when there were no relevent results. Googles crawl is pretty fast, but not fast enough to get results related to current news. Google ads are a gold mine for advertisers who can attract lots users looking for information at rockbottom prices. For ideas on what users are searching for, look at “In the News” feature at Google news.
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