We’ve reached the point where VRM and CRM developers are ready to talk.
There is a lot of CRM-facing development going on in the VRM community. A number of both commercial and non-commercial projects on this list are involved, and some are far enough downstream that folks in both communities need to show what they’re working [Read More →]
Positioning VRM
July 23, 2010 — Doc Searls@JulianGay just put up a terrific piece called Beyond Social CRM that positions VRM very nicely. Here’s the graphic:
It’s important for anybody who wants to see how these pieces fit together. I happen to think that VRM’s scope goes into the post-transaction zone as well, but I also don’t want to get too ambitious here. [Read More →]
Words to the Whys
June 29, 2010 — Doc Searls“The best way to destroy a relationship is to try to manage what the other person does.” — Allan Mitchell in A Question of Survival.
Managing relationships, not each other
May 24, 2010 — Doc SearlsDuring the Industrial Age, the power asymmetry between vendor and customer got so steep that vendors got to talking about customers as if the latter were cattle or slaves. Customers became “targets” that vendors “captured,” “acquired,” “locked in” and “managed.” As the Information Age dawned, however, customers gradually became more independent. So, midway into the [Read More →]
Loose Links Raise Ships
May 8, 2010 — Doc SearlsLittle Brother TV for Every Single One of Us is a VRooMy project from Jonathan MacDonald. Writes Jonathan,
Today I want to share ‘littlebrother.tv‘ with you.
I am fascinated by the movement from ‘Big Brother’ type of activities in spying, behavioural targeting and deep packet inspection, to a society that is now empowered to turn the cameras back around [Read More →]
Beyond Brainwash
May 6, 2010 — Doc SearlsRecently I learned about a good idea that had been killed by a marketing meeting. This prompted from me an email venting my frustration. Here’s what I wrote:
Marketing is bullshitting — especially to itself. It’s poisoned by the fecal brainwash it’s been gargling for the duration. It sees nothing more than what it wants, fears, [Read More →]
CRM (Mag) digs VRM
April 29, 2010 — Doc SearlsGot an email a couple days ago from Andre Durand saying it was great to see VRM making the cover of the May 2010 edition of CRM Magazine. Well, “cover” doesn’t cover it. Seems like about half the magazine is devoted to VRM, or to what Cluetrain (which in many ways begat VRM) still says, [Read More →]
Being a platform for your own health
April 29, 2010 — Doc SearlsIn “Gimme my damn data!” The stage is being set to enable patient-driven disruptive innovation, Vince Kuraitis says,
We assert that to disrupt within a non-working system is to bark up a pointless tree: even if you win, you haven’t altered what matters. Business planners and policy people who do this will miss the mark. Here’s [Read More →]
#vrm on twitter- @jacobm I doubt we'll ever see #vrm
- RE http://bit.ly/dnPtRG @jacobm You must agree. Awesome :) #vrm
- RT @mikeboysen: @jacobm It (VRM) means complete anarchy and why would a company expend resources to make customers more portable? #vrm
- @jacobm It means complete anarchy and why would a company expend resources to make customers more portable? #vrm
- @freecloud @gandy didn't affect me!!! You coming to #VRM hub tonight?