Can VRM fix DRM?

November 16, 2007 — Doc Searls

So I’m answering an inquiry from a student doing a paper on DRM. While doing that, I’m wondering if VRM is the cure for DRM. Meaning, it does away with the need by replacing one-way coercion with two-way relationship. Or maybe three-way if a trust assurance party is also involved. Need to think about that. [Read More →]

Posted in Questions. 1 Comment »

CRM gets personal

November 16, 2007 — Doc Searls

I just learned by the Ajatus Manifesto that sixty-five percent of all CRM systems fail. Ajatus blames companies rushing to implement CRM. I’m sure that’s true. But I also think it’s possible that CRM itself is flawed by the closed and silo’d nature of the “relationships” involved. As a customer I can only relate to [Read More →]

Posted in Horizontal ideas, Initiatives, Questions. 5 Comments »
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