Comments on: Toward a feeds-based VRM ecology http://blogs.law.harvard.edu/vrm/2008/05/09/toward-a-feeds-based-vrm-ecology/ Developing tools for customer independence and engagement with vendors Mon, 30 Nov 2009 19:08:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: christopher carfi http://blogs.law.harvard.edu/vrm/2008/05/09/toward-a-feeds-based-vrm-ecology/comment-page-1/#comment-3419 christopher carfi Sat, 10 May 2008 23:43:19 +0000 http://blogs.law.harvard.edu/vrm/2008/05/09/toward-a-feeds-based-vrm-ecology/#comment-3419 adriana and i talked about this a LOT at the last IIW, prior to the session where the notion was discussed in more detail. one tweak to the approach would be to state what "type" of post and individual element in the feed is. for example, i can think of three broad types of items i'd want to put into my feed: 1) search items (things i'm keen on learning more about from vendors) 2) shop items (things i'd like to purchase from vendors) 3) help items (things i have about which i need assistance) examples: a post looking for specific(-ish) information about a domain would be type 1, search: http://www.darrenbarefoot.com/archives/2005/04/i-need-a-new-cell-phone.html the canonical "personal rfp" would fall into bucket (2), shop. a "help" post like this would fall into bucket (3), help. http://www.socialcustomer.com/2007/05/how_to_cancel_a.html these three VRM-oriented areas of "search-shop-help" are neatly the converse of the typical CRM pillars of "market-sell-support," by the way. i likey. adriana and i talked about this a LOT at the last IIW, prior to the session where the notion was discussed in more detail.

one tweak to the approach would be to state what “type” of post and individual element in the feed is. for example, i can think of three broad types of items i’d want to put into my feed:

1) search items (things i’m keen on learning more about from vendors)
2) shop items (things i’d like to purchase from vendors)
3) help items (things i have about which i need assistance)

examples:

a post looking for specific(-ish) information about a domain would be type 1, search:
http://www.darrenbarefoot.com/archives/2005/04/i-need-a-new-cell-phone.html

the canonical “personal rfp” would fall into bucket (2), shop.

a “help” post like this would fall into bucket (3), help.
http://www.socialcustomer.com/2007/05/how_to_cancel_a.html

these three VRM-oriented areas of “search-shop-help” are neatly the converse of the typical CRM pillars of “market-sell-support,” by the way.

i likey.

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