Month: June 2008

VRM blog log

More catching up here, now from my comfortable chair and my very own desk with the big screen and the open windows and the cool Pacific air wafting up our hill overlooking Santa Barbara… man, I do like this place. Anyway, here goes…

First, a great line (in this case a tweet) from David Wienberger: “As I’m standing outside the Pearly Gates, I hope that G-d doesn’t tell me, ‘Your soul is very important to me.’”

Next, Craig Leonard’s Vendor Relationship Management and it’s Impact on What We Do.

Then, Netweaver’s It’s all about the relationship.

Then, Chris Heuer’s It’s about conversation, not marketing.

Then, David Tebbut asks Who controls your information?

And, spurred by my health issues, John Cass writes Doc is sick, let’s talk about VRM while Mark Scrimshire writes The Doc is right.

Also, Graham Saad’s Organisations should embrace VRM with open arms.

There are more, but I need to run. Wanted to get these up while they were in front of me.

Link wrangling

I’ve been in a health tunnel, but there’s light at the end of it now, so I’m getting down to taking public notes on recent VRM postings. Here goes.

It’s not a VRM post, but I like Kevin Marks’ How to be viral.

In Traditional CRM, CRM 2.0, VRM — Who Gives a !*@#?, Paul Greenberg actually has positive and important things to say about VRM, its inevitable dialog with CRM, and the challenge of something he calls The Scenario.

My6Sense is a start-up that I’m gathering from mumblings may be in the greater VRM space.

Echovar sees us entering a decade it embarrasses me to name. Insightful stuff.

Chris Heuer’s Toward a More Social Organization touches on VRM

Diane Mermigas urges marketers to revisit Cluetrain, and mentions VRM. Good take on the ‘train, too.

In The Shaping of Things to Come, JP Rangaswami sees some VRM stuff going on with Amazon.

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