It isn’t just how far. It’s how.

VRM is a horizontal idea — making the customer into a platform for business — that will support progress in many different vertical areas: retailing, health care, travel, governance, music, public media… and that’s just part of the short list we’ve been talking about over the past few months. Every so often we get a [Read More →]

VRM in the Financial Times

Making customers more revealing is a fresh piece in today’s Financial Times. It was written by Alan Mitchell, who has been an advocate of VRM since long before it acquired that acronym. An excerpt: “As individuals increasingly use digital data to organise and manage their lives, they will demand software tools and services to help [Read More →]

Posted in Horizontal ideas, News, Technology, VRM. Comments Off »

Building the Intention Economy

VRM is part of the Intention Economy I first wrote about here. The gist: The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don’t need advertising to make them. The Intention Economy is about markets, not marketing. [Read More →]

VRM catch-up

I just added VRM Hub Blog to the ‘roll on the right. Lots going on there, as in the Hub itself. Of special note are Ownership of data, privacy policies and other VRM creatures and Whose data is it anyway? In those Adriana unpacks some of what she’s slso been posting to the ProjectVRM list. [Read More →]

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