Who drives?

Sitting at Telco 2.o, next to (hi, JP!), listening to Amazon CTO Werner Vogels tell us that Amazon’s goal is to be “Earth’s most customer-centric company”.

That’s nice, but I’d rather have “-driven” than “-centric.” Because being “-centric” doesn’t require you to relate. Being driven does.

1 Comment

  1. No C*O is ever going to allow the loss of control that being ‘driven’ by something other than shareholder value or profits would involve.

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