A little understanding goes a short way

It’s kind of hard to debunk something before it exists, but that’s what Graham Hill attempts with Four Fallacies of Vendor Relationship Management. Says Graham, VRM is Doc’s response to the problems of customers getting the rough end of the stick in their dealings with companies. Rather than companies owning huge databases of customer transaction [Read More →]

What’s completely screwed about this picture

So I got an email today from Forbes, with the subject “You are Important to Us”. It says this: Dear Subscriber: Forbes values you as a customer and your opinions are very important to us.  We are conducting a study and would like to include your opinions. The survey will take about 10 minutes to [Read More →]

Who in CRM 2.0 will help VRM 0.1?

I like following Paul Greenberg’s blog, which focuses on what he calls CRM 2.0. He’s hip to VRM, calls it a “labor movement for customers”, and kindly lists it as one of the developments to watch (or places to watch for developments) in 2009. Here he ists CRM companies to watch for in 2009. Before [Read More →]

The architecture of scaffolding

We’ve had a lot of discussion, both online and off, about the V in VRM. It speaks one kind of relating, in the economic sphere. Which is just one sphere. Britt Blaser has spoken often of the kind of RM that begins with a G — GRM for Government Relationship Management. We’ve also talked about [Read More →]

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Creating a market force

So I’ve been asked (somewhere… can’t find it right now, so maybe one of ya’ll will remind me) if the last three paragraphs of this post by Daniel Goleman speak in some way to VRM. Here they are: The singular force that can drive this transformation of every manmade thing for the better is neither [Read More →]

VRM in 2009

This blog is #19 and Chris Carfi’s Social Customer Manifesto is #7 on Chris Bucholtz’s Best CRM Blogs of 2008, at Inside CRM. About this blog, Chris wrote, The bumpy economy has perhaps been unkind to forward-looking philosophies like vendor relationship management, but that has not curtailed Searls’ explorations of what will be when the [Read More →]