The VRM Path

Adriana Lukas has posted A VRM Journey, a long and substantial manifesto. Highly recommended reading.

Much tweeted-about too.

It comes at a time when there is a bit of debate about VRM, started by Graham Hill at CustomerThink. I responded here. Graham came back with this. Iain Henderson, Alan Mitchell and I all responded in the comments below. Still Titled posted VRM & CRM – There’s no need argument there. The list goes on.

What matters more is that real work is going on, and the trip is just starting.

1 Comment

  1. Doc- Interesting posts. [I am writing a comment here to see if you have moderation turned on for comments with links...]

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