Is the VRM-enabled customer a black belt gorilla?
Better version here: http://www.youtube.com/watch?v=UfA3ivLK_tE
Who copied who?
Wow. Good question, Crosbie. I suspect the latter came first.
What I like about the SAP video, however, is that it gives us the equivalent of Linux’s penguin: a mascot to represent the independent customer.
I really like the Black Belt Gorilla. If we adopt it, we should tip our hats to SAP for giving us the idea.
Doc, Crosbie, neither is original.
it is a direct copy of a famous cognitive experiment from scientists Daniel Simons and Christopher Chabris of the University of Illinois–right down to the intruding gorilla. (Here’s the original: http://viscog.beckman.uiuc.edu/flashmovie/15.php)
While watching the video, I saw the gorilla (the effect of knowing it was coming), but I missed something else important–some acknowledgement or attribution that this was derived from Daniel Simons and Christopher Chabris’ work.
And that, to me, is shameful. SAP’s marketing team should have higher principles.
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IIW XV hvrd.me/TKCiqg
About 2 years ago from VRM's Twitter via twitterfeed
An olive branch to advertising hvrd.me/TKCiqd
Let’s turn Do Not Track into a dialog hvrd.me/TKChT7
Join the conversation about VRM at The Well hvrd.me/TKChT6
? as an “I want” hashtag hvrd.me/TKCiq8