On not belonging

The other day my kid and I were driving around Santa Barbara, keeping an eye out for cheap gas, when we spotted a Vons gas station at an intersection. The price was indeed cheap, but only for Vons Club card holders. Vons is a grocery store. That’s how it’s “branded”, or “positioned”, as the marketerati [Read More →]

Tech Support Absurdity # 5,672,083

From one of four nearly fruitless chats with Charter‘s Internet service tech support this morning: Step 1: Unplug the power cord on the back of the cable modem. It is usually small, black and round. All the lights on the modem will disappear when you pull it out. Step 2: Wait 30 to 60 seconds. [Read More →]

Health Care Relationship Management

Health 2.0 is going on today and tomorrow in Boston. So is HealthCamp Boston. Says Mark Scrimshire, about the latter, We are using CoverItLive as one of the methods of helping you track the event. We are encouraging all participants to Blog, Tweet and upload photos and videos using the #HCBos and #SocPharm hashtags. Click [Read More →]

First VRM West Coast Workshop: 15-16 May 2009

We’re a little more than a month away from The first ProjectVRM West Coast Workshop. It will will take place on Friday-Saturday 15-16 May, 2009 in Palo Alto. Graciously providing space is SAP Labs which is a beautiful facility at 1410 Hillview Street in Palo Alto. That’s up in the hills overlooking Silicon Valley and [Read More →]

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VRM and the Four Party System

I think we can get some clarity about VRM — and growth of customer power in the marketplace — by re-positioning what we’ve been calling “parties.” Among numbered parties the best-known one today is the third party. Wikipedia currently defines a third party this way (at least for the computer industry): Third-party developer, hardware or software [Read More →]