‘RM alignments

In the next several months we’ll start seeing VRM getting respect as a counterpart to CRM — in some cases with a social angle as SRM and sCRM get into the mix. For more on that, here’s Bob Pike on Social Customer Relationship Management: Forrester predicts the era of Social Commerce, the future of the [Read More →]

Wanted: User-usable data

For years makers of many kinds of goods and services have provided means for them to monitor how things are going. Now they need to include us in on the action, for the simple reason that we can do it better than they can. That’s the point of Driving by the Numbers, Robin Chase‘s recent [Read More →]

Posted in Companies, News, Problems, Vertical ideas, VRM. Tags: , , , . Comments Off »

VRM on the CRM radar

From the last paragraph the latest post by Lauren McKay in the CRM Magazine Blog: “Stay tuned for the May issue of CRM, which will focus on vendor relationship management (VRM). You’ll hear about tools (such as mobile coupons) that provide customers with both independence from vendors and better ways of engaging with vendors. It’s [Read More →]

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The Mine! Project at BarCamp Antwerp

The Mine! Project is closer to my personal ambitions for VRM — developing base-level open source tools that give individuals both independence and constructive means for engaging with others in the world — than any other project I know. It’s also living proof that a user can get geeks to do what she or . . .