I’m on record saying (at least some) surveys suck. I’ve softened a bit on that, in part because I now have two relatives working at SurveyMonkey. So today, when I found myself wondering how many loyalty cards people carry around, I thought, Hey, why not run a little survey on that? So I put one together, through SurveyMonkey. And, while I was at it, I added a couple of VRM questions.
Thoughts, of course, are welcome.
I always carry around Tesco Club Card as most people going to Tesco would do. Other than that nothing really. I’m not a big fan of loyalty cards.