Q: “What’s the difference between a tweeter and a customer?”
A: “One complains, the other buys.”
Just had to write that down. The Q and the A came in the midst of a VRM conference call that also touched on CRM, VRM+CRM, sCRM, trust frameworks, identity and other stuff.
Not saying that’s a fair characterization, by the way. Just that it’s an interesting one.
Also: You can prove that tweeters actually *use* your product. (… or else they wouldn’t have anything to complain about)