An olive branch to advertising

Online advertising has a couple of big problems that could possibly be turned into opportunities. One is Do Not Track, or DNT. The other is blocking of ads and/or tracking. In my last post I talked about how DNT might be turned into DNT-D, for Do Not Track – Dialog. Then I said a bit [Read More →]

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Let’s turn Do Not Track into a dialog

Do Not Track (DNT), by resembling Do Not Call in name, sounds like a form of prophylaxis.  It isn’t. Instead it’s a request by an individual with a browser not to be tracked by a website or its third parties. As a request, DNT also presents an interesting opportunity for dialogue between user and site, [Read More →]