VRM taking root in France

I love this tweet from @CaroCondamin

Le concept du Vendor Relationship Management par ProjectVRM http://www.caroline-condamin.com/vrm/  #VRM

Following the links, I see she works for OneCub, a VRM company in France. Here she also includes this simple and handy graphic, which nicely illustrates the reciprocity between CRM and VRM:

Thanks to the good work done by Fing and others in France, when I spoke at an event there last year, all the hands in the room went up when I asked how many were familiar with VRM.

And, even though there is some argument in VRM circles over whether this proposed tax is a good or bad thing, there is no doubt that the spirit behind it is aligned with the one behind VRM development. In fact, this 2oo page report, written in what one source calls “administrative French,” sources The Cluetrain Manifesto and The Intention EconomyHere is Caroline’s post about the proposal. (In Chrome, it translates to English for me.) Anybody interested in the intersection between public interest, policy and market dynamics should read it.

 

Comments are closed.