When consumers become media for themselves

January 30, 2013 — Doc Searls

I was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners: That’s the marketer’s view. But how [Read More →]

Posted in APIs, B2B VRM, Chief Customer Officer, crm, Demand chain, freedom, Startups, Supply chain, VRM, VRM+CRM. 10 Comments »

Toward a matrix of APIs

December 16, 2012 — Doc Searls

At  the 2006 O’Reilly Emerging Technology conference, Cal Henderson, then of Flickr, gave a long session called “Launching and scaling new Web services.” As I recall, among the many things he explained well were some principles behind the Flickr API. One of those principles was user access to data. The API should be one that [Read More →]

Posted in APIs, Companies, freedom, Horizontal ideas, Personal Data, personal informatics, Scenarios, VRM, Workshops. 3 Comments »

Driving VRM with car data and APIs

November 26, 2012 — Doc Searls

Go read OnStar gives Volt owners what they want: their data, in the cloud, by Sean Gallagher, in Ars Technica. It’s a VRM story. The vendor is Chevrolet, the vended product is the Volt, and the relationship management is a DIY hack by one customer. The story begins, You probably don’t think of your car as a developer [Read More →]

Posted in APIs, Companies, Demand chain, News, Personal Data, personal informatics, Privacy, Questions, self-tracking. 6 Comments »
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