Ting rings the opening bell

Here, according to the ProjectVRM wiki, are the ideal characteristics of VRM tools: VRM tools are personal. As with hammers, wallets, cars and mobile phones, people use them as individuals,. They are social only in secondary ways. VRM tools help customers express intent. These include preferences, policies, terms and means of engagement, authorizations, requests and [Read More →]

Consumers are social, Customers are personal

Social media are a partial and temporary solution at best to a pair of linked problems that are essentially personal: dysfunctional customer relationship management on the vendor’s side; and minimal vendor relationship management on the customer’s side. In the absence of solutions to both problems, vendors still see customers as consumers, and that too is [Read More →]

Occupying the Internet

As he so often does, Dave Winer nails it, this time with The Un-Internet. Some pull-quotes: At issue is this: Control. For whatever reason, the people who run the tech companies want it. But eventually the users take it. Either the companies learn how to take the lead from their users, or they will be [Read More →]

GoDaddy VRooMed?

GoDaddy CEO Warren Adelman says “We listened to our customers. GoDaddy no longer supports SOPA.” (Here’s the GoDaddy blog post.) Lauren Weinstein says that’s not the same as opposing SOPA: “they’re the same ethically vacuous firm as always, with their public facade changing like a chameleon, blowing in the wind of Internet public opinion.” I still [Read More →]

Say howdy to Insidr and Glome

One is Insidr, which is “rewriting the Rules of customer support” by giving you a way to “connect directly to real people who have worked in big companies and are willing to help when the company can’t or won’t.” You post a question, offer a bounty for an answer, and get an answer from an [Read More →]

A bar(code) too high?

Two pieces in today’s Boston Globe worth checking out. Pun intended. First is “Some markets bagging self-checkout: Cite problems and variables with system,” by Peggy Hernandez. Second is “Scan on a mission: Stop & Shop’s new smartphone app works as a super-fast self-checkout,” by Jane Dornbusch. I’ve played quite a bit with self-check-out, and with [Read More →]

A visit to the advertising echo chamber

Two days ago, eMarketer Digital Intelligence ran a post titled Age, Gender Affect Whether Consumers Will ‘Like’ an Ad. Here are the first few paragraphs: Older consumers are more likely to click on a Facebook ad, while younger consumers, who are more comfortable with interacting with brands on Facebook, are more likely to click “like.” This information can [Read More →]

Working for you

As more native VRM tools come into the hands of individuals, what happens to the whole supply chain? Or, put another way, what happens to supply in general when there are more and better ways of expressing demand? I was talking a couple days ago about that with Michael Stolarczyk, one of the world’s leading [Read More →]

Posted in B2B VRM, Companies, Horizontal ideas, Scenarios, Supply chain, VRM. Comments Off »

Link roundup

The hot edge of VRM right now is in South Africa, where TrustFabric (@TrustFabric, also mention ed in the prior post) is answering that country’s approach to personal privacy concerns with TrustFabric Connect. Let’s help them out. Note also that they’re helping the rest of us by making their code free (GPL v2) and therefore also open source. Also [Read More →]

Google’s Wallet and VRM

Yesterday Google opened the curtain on Google Wallet. I think it’s the most important thing Google has launched since the search engine. Here’s why: Reason #1: We’ve always needed an electronic wallet, especially one in our mobile phone. And, although others have tried to give us one, it hasn’t worked out for them, because… Reason #2: We’ve [Read More →]