VRM mojo Down Under

I’m still de-compressing from a week in Sydney, Canberra and Melbourne, where I had my mind blown by all the VRM energy gathering there and in New Zealand. In Sydney, Flamingo hosted a consortium of VRM companies on Wednesday, held its official launch on Thursday and put on a Customer Experience unconference on Friday. (That’s one [Read More →]

Good news for VRM and financial transactions

Tomorrow, 24 January, is code launch day for FinTP, described by its parent, Allevo, as “the first open source application for financial transactions.” The code is being released under the GPL v3 license on Github. FinTP’s development is intended, among other things, to support VRM product and service development. This began in 2011, when Allevo folks [Read More →]

A Holiday list of VRM links

New VRM developers (in alphabetical order, two from Australia, one from New Zealand) Flamingo. Descriptions:  Personalizing Customer Experience…Empowering businesses…>Flamingo knows that true customer empowerment is achieved by empowering businesses too. Thankfully technology and some clever analytics allow us to do just that….>We have a unique set of tools, created especially for business that will empower [Read More →]

Posted in Companies, Links, Personal Cloud, VRM, VRM+CRM. Comments Off »

LG jumps on advertising bandwagon, runs over its own customers

Used to be a TV was a TV: a screen for viewing television channels and programs, delivered from stations and networks through a home antenna or a cable set top box. But in fact TVs have been computers for a long time. And, as computers, they can do a lot more than what you want, [Read More →]

Posted in Advertising, Companies, freedom, Legal, Marketing, Personal Data, Privacy, VRM. Comments Off »

Why Google and Facebook need to go direct

In Google sets plans to sell users’ endorsements, Claire Cain Miller and Vindu Goel describe new ways that Google and Facebook are taking liberties with users who have had nice things to say about companies’ products and services in the past, in contexts where they didn’t expect their words to turn into personal endorsements (especially [Read More →]

Why reduce yourself to a qualified lead?

I have almost 46,000 photos in my main Flickr account. Most of them face the public rather than just friends and family. All of my public-facing photos encourage re-use and re-mixing, through a Creative Commons Attribution 2.0 license. And frankly, if Flickr made public domain dedication available as a choice I would use that, because [Read More →]

Link logging

Research Most Americans Confused By Cloud Computing According to National Survey. “For example, 51 percent of respondents, including a majority of Millennials, believe stormy weather can interfere with cloud computing. Nearly one third see the cloud as a thing of the future, yet 97 percent are actually using cloud services today via online shopping, banking, [Read More →]

Posted in Companies, Links. 2 Comments »

Freedom vs. Tracking

In The Mobile Customer as Data vs. Customer Data, Chuck Martin in MediaPost‘s Mobile Shop Talk says this: The world of data tracking for mobile commerce is getting much more precise. The phone knows where the phone goes, as we all know. And that knowledge can be used to help provide better services to those [Read More →]

Which CRM companies are ready to dance with VRM?

Early on at ProjectVRM, we had a community meeting in at Oracle headquarters in Silicon Valley, where some VRM-friendly Oracle employees had kindly found us some space. During the meeting we got a surprise visit from Anthony Lye, then the Senior VP of Oracle CRM and later VP of Cloud Applications there. (He has since [Read More →]

Turning the customer journey into a virtuous cycle

Traditional CRM typically looks at customers this way:It’s a cycle. One of the reasons we started ProjectVRM is that actual customers are hard to find in the CRM business. We are “leads” for Sales, “cases” in Support, “leads” again in Marketing. At the Orders stage we are destinations to which products and invoices are delivered. [Read More →]