Two days ago, eMarketer Digital Intelligence ran a post titled Age, Gender Affect Whether Consumers Will ‘Like’ an Ad. Here are the first few paragraphs: Older consumers are more likely to click on a Facebook ad, while younger consumers, who are more comfortable with interacting with brands on Facebook, are more likely to click “like.” This information can [Read More →]
Working for you
July 27, 2011 — Doc SearlsAs more native VRM tools come into the hands of individuals, what happens to the whole supply chain? Or, put another way, what happens to supply in general when there are more and better ways of expressing demand? I was talking a couple days ago about that with Michael Stolarczyk, one of the world’s leading [Read More →]
Link roundup
July 25, 2011 — Doc SearlsThe hot edge of VRM right now is in South Africa, where TrustFabric (@TrustFabric, also mention ed in the prior post) is answering that country’s approach to personal privacy concerns with TrustFabric Connect. Let’s help them out. Note also that they’re helping the rest of us by making their code free (GPL v2) and therefore also open source. Also [Read More →]
Prepping for IIW
April 20, 2011 — Doc SearlsCode talks, talk walks, Craig Burton just said in a phone conversation about IIW #12, which is coming up in Mountain View in the first week of May: the week after next. I like the spirit of that statement. Lots of VRM and related development efforts will be present there. Same goes for lots of APIs, [Read More →]
To your owned self be true
February 26, 2011 — Doc SearlsAfter getting this provocative tweet, I checked the source (@NZN), and found Ready to make change? A sample: …my son BELIEVES he OWNS the Internet. His Internet. His Facebook. And in case you think that is not how reality works, I suggest that you also consider that my son also BELIEVES that he OWNS his [Read More →]
State of the VRooM
February 15, 2011 — Doc SearlsA lot has been happening in VRooMville lately. (Testimony: over there on the right at the moment we have three different #VRM tweets, in three different languages.) Rather than summarize things, I’ll let writers and developers in the VRM community give us a rundown. In no special order, here goes… Reverse the Paradigm, by Uwe [Read More →]
How customers matter more than data about them
February 4, 2011 — Doc SearlsWhen I ran across Inc.‘s The 5 Habits of Quality Focused Companies, I was intrigued, because I thought maximizing personal contact with customers would be one of the five. Instead the closest Inc. came was this: 2. They collect and analyze data. Collecting data is more common than ever, particularly with the advent of Web analytics. [Read More →]
VRM comes to (and from) Chile
January 7, 2011 — Doc SearlsVRM.cl is a new VRM effort in Chile. The site is in Spanish, but I’m having no trouble reading it translated by Google Chrome (a major advantage of that browser). It’s new, and they’re on Twitter as well, through @VRM_cl. I also added them to the blogroll on the right. We welcome them aboard the [Read More →]
#vrm on twitter- @goonth @GregoryJRader @dsearls Telco 2.0 and captive/hostage customers, via @GrahamHill http://t.co/q4adNYHq is why I want #VRM apps
- @goonth you mean to meet in Google Hangout on #VRM #thickvalue with @nigelcameron @dsearls @gregoryjrader whoelse?
- RT @goonth: @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron
- RT @goonth: @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron
- @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron