Nice piece on Intently.co and intentcasting in 7 Days. Titled Intently.co – the new website where the firms come to you…, it’s right up the VRM alley. An excerpt: A global site or rather ‘intention engine’ called Intently.co is making it possible for suppliers who are listening to respond to buyers’ requests in the UAE [Read More →]
Where VRM stands in the advertising debate
February 28, 2013 — Doc SearlsIt’s easy to see why the behavioral advertising business feels threatened lately. Already some of the most popular browser add-ons are for blocking ads and tracking. (Here’s one list.) As of last May, according to ClarityRay, 9.26% of all ads were being blocked by browsers. For tech content, the rate was 17.79% and in one [Read More →]
The right frame for relationship is personal, not social
February 13, 2013 — Doc SearlsThe short answer to Brian Solis‘s headline question — Are Businesses Becoming the New Big Brother in Social Media? — is no, because they’re not that smart. In the body copy and graphics of his excellent post, Brian explains why. Here’s one sample: There are several other images like that, each of which says something we — [Read More →]
Wanted: a handshake across the paywall
February 6, 2013 — Doc SearlsFor five years I was a loyal subscriber to the Boston Globe. When I was out of town, which was a lot, I’d read it online, because the print subscription covered that too. This academic year I’m out of town more, so I canceled the subscription, because I didn’t want to pay $3.99 per week [Read More →]
When consumers become media for themselves
January 30, 2013 — Doc SearlsI was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners: That’s the marketer’s view. But how [Read More →]
VRM in 2013
January 2, 2013 — Doc SearlsTwo positive pats on the VRM back greeted the new year and got me thinking. The first is Jim Harris’ Small Data and VRM — his prediction for 2013 in the @DataRoundtable blog. He writes, One of the reasons that vendors are getting geeky over Big Data is because they claim that they want to use it to become more [Read More →]
What if qualified leads were free?
December 31, 2012 — Doc SearlsIn terms of economic signaling, think about which is worth more: A ready-to-sell-something message from an advertiser A ready-to-buy-something message from a customer Of course it depends. A company can use an ad to signal many people at once, and to signal far more than a readiness to sell something. And now, with advanced analytics and [Read More →]
Driving VRM with car data and APIs
November 26, 2012 — Doc SearlsGo read OnStar gives Volt owners what they want: their data, in the cloud, by Sean Gallagher, in Ars Technica. It’s a VRM story. The vendor is Chevrolet, the vended product is the Volt, and the relationship management is a DIY hack by one customer. The story begins, You probably don’t think of your car as a developer [Read More →]
Intentcasting
November 15, 2012 — Doc SearlsI’ve lately been posting under Dave Winer‘s threads, using an OPML editor. One of Dave’s latest posts bowls right up a big VRM alley, as he says in this tweet here. That alley is Intentcasting. From my reply: In the VRM development community, we started out calling the latter category “Personal RFPs,” but in the last [Read More →]
#vrm on twitter- RT @corentinmarsac: #VRM #data #fiscanum RT @jr_roy Données personnelles : de la prédation à la redistribution http://t.co/8n2I0IHZiI
- #VRM #data #fiscanum RT @jr_roy Données personnelles : de la prédation à la redistribution http://t.co/8n2I0IHZiI
- @Alyyciaa sérieux ! #vrm #enretard
- Ver a jonny fue lo mejor *-* #VRM
- RT @egadenne: Connexions et synergies entre #mesinfos et #mydatalabs sur les thématiques #VRM et #QuantifiedSelf http://t.co/ujZ8F7mhCL