The bottom line (literally) of this report on the Consumer Energy Summt in the UK is this piece of excellent news: …energy companies have agreed to give consumers access to their data in electronic format as part of the government Midata programme. Connect.me, a VRM company, gives us a way to construct “trust frameworks” among ourselves. They [Read More →]
A visit to the advertising echo chamber
September 11, 2011 — Doc SearlsTwo days ago, eMarketer Digital Intelligence ran a post titled Age, Gender Affect Whether Consumers Will ‘Like’ an Ad. Here are the first few paragraphs: Older consumers are more likely to click on a Facebook ad, while younger consumers, who are more comfortable with interacting with brands on Facebook, are more likely to click “like.” This information can [Read More →]
Circling Around Your Wallet
August 28, 2011 — Doc SearlsTo get our heads all the way around Google+, it helps to remember Microsoft’s Hailstorm initiative from ten years ago. Think of Google+ as Hailstorm done right, or at least better. (That is, for Google.) What Microsoft wanted with Hailstorm was less “social” than personal. (“Social” in 2001 was years away from getting buzzy.) What Google wants with [Read More →]
#vrm on twitter- @goonth @GregoryJRader @dsearls Telco 2.0 and captive/hostage customers, via @GrahamHill http://t.co/q4adNYHq is why I want #VRM apps
- @goonth you mean to meet in Google Hangout on #VRM #thickvalue with @nigelcameron @dsearls @gregoryjrader whoelse?
- RT @goonth: @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron
- RT @goonth: @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron
- @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron