In terms of economic signaling, think about which is worth more: A ready-to-sell-something message from an advertiser A ready-to-buy-something message from a customer Of course it depends. A company can use an ad to signal many people at once, and to signal far more than a readiness to sell something. And now, with advanced analytics and [Read More →]
Can we each be our own Amazon?
July 9, 2012 — Doc SearlsThe most far-out chapter in The Intention Economy is one set in a future when free customers are known to be more valuable than captive ones. It’s called “The Promised Market,” and describes the imagined activities of a family traveling to a wedding in San Diego. Among the graces their lives enjoy are these (in the [Read More →]
Coming to terms
June 4, 2012 — Doc SearlsWe lie every time we “accept” terms that we haven’t read — a pro forma behavior that is all but required by the calf-cow model of the Web that’s prevailed since 1995. We need to change that. And so we are. StandardLabel.org is working on “A clear, consistent way for websites to say what they [Read More →]
#vrm on twitter- RT @kaplandaniel: RT @dsearls: For personal data, use value beats sale value: http://t.co/2ZlrR1WzUD #VRM HT @brisbourne @Privowny, @MydexC…
- A #Datamining love story. When CRM and recommender systems are no longer relevant, the #VRM begins http://t.co/w9l6SthQx9 RT @StefanGalissie
- Je haie ma soeur #vrm
- RT @kaplandaniel: RT @dsearls: For personal data, use value beats sale value: http://t.co/2ZlrR1WzUD #VRM HT @brisbourne @Privowny, @MydexC…
- RT @dsearls: For personal data, use value beats sale value: http://t.co/2ZlrR1WzUD #VRM HT @brisbourne @Privowny, @MydexCIC @intently_co