It’s as simple as that. Identity is not corporate. That means no company is going to “win” at personal identity, any more than any company can win at being you or me. It makes no sense. But meanwhile, there’s this big war going on over identity, that Mike Elgan of CultOfMac covers (from the Apple [Read More →]
When consumers become media for themselves
January 30, 2013 — Doc SearlsI was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners: That’s the marketer’s view. But how [Read More →]
Toward a matrix of APIs
December 16, 2012 — Doc SearlsAt the 2006 O’Reilly Emerging Technology conference, Cal Henderson, then of Flickr, gave a long session called “Launching and scaling new Web services.” As I recall, among the many things he explained well were some principles behind the Flickr API. One of those principles was user access to data. The API should be one that [Read More →]
Time for subscribers to fix the broken subscription business
October 23, 2012 — Doc SearlsI love the New York Times. I’ve been buying and reading the paper for most of my life, and consider it the best newspaper in the world. And, now that I’m spending more time in New York, I want to subscribe to at least the digital edition. But trying to subscribe is a freaking ordeal. [Read More →]
Can we each be our own Amazon?
July 9, 2012 — Doc SearlsThe most far-out chapter in The Intention Economy is one set in a future when free customers are known to be more valuable than captive ones. It’s called “The Promised Market,” and describes the imagined activities of a family traveling to a wedding in San Diego. Among the graces their lives enjoy are these (in the [Read More →]
Scaling business in parallel
June 28, 2012 — Doc SearlsCompanies and customers need to be able to deal with each other in two ways: as individuals and as groups. As of today companies can deal with customers both ways. They can get personal with customers, and they can deal with customers en masse. Without the latter capability, mass marketing would not be possible. Customers, [Read More →]
Sovereign-source vs. administrative identity
March 25, 2012 — Doc SearlsYou know who you are. So does the IRS, the DMV, and every Website you’ve ever made up a login and a password for — so it could “know” you. But none of those entities really knows you. What they know is what the techies call a namespace. What they have isn’t your identity, but [Read More →]
#vrm on twitter- RT @dsearls: Off to @stateofthenet #sotn13 in Trieste Yo to @paolovalde @euan @adriana872 @mygdal @snowded #vrm #pcloud #personalclouds #cl…
- Ahhhh The #vrm touch .... ****
- @TroopID is great example of letting shoppers control who sees their personal data http://t.co/bSIEnX7JFq #retail #VRM
- RT @dsearls: Loose links on #VRM #pcloud #sotn13 & more: http://t.co/KxATSQVoPV
- RT @dsearls: Off to @stateofthenet #sotn13 in Trieste Yo to @paolovalde @euan @adriana872 @mygdal @snowded #vrm #pcloud #personalclouds #cl…