1 to Every

I have here at my left elbow an original 1993 edition of The One to One Future, by Don Peppers and Martha Rogers — the inaugural book in the authors’ 1 to 1 series, and one that had no small influence on The Cluetrain Manifesto, written six years later by Chris Locke, Rick Levine, David [Read More →]

Awake at the wheels

A year ago, at VRooM Boston 2009, Ben Rubin, founder and CTO of Zeo — the hot new sleep fitness company — visited questions  about who owns and controlled personal data. Was the sleep data you produce as a customer entirely Zeo’s? Was it yours? Both? Neither? What right should anybody have to use it, [Read More →]

The Personal Data Story

Yesterday MyDex launched its Community Prototype at IIW. Coverage — Big long list of #mydex tweets NewMediaAge: DMA and government departments trial data privacy platform Civil Society: Consumers can control their data in new data store The whole release: Today (Monday October 11) Mydex announced a live test of its revolutionary Personal Data Store service. [Read More →]

VRM+FSW+PDS

Here’s a great video by Markus Sabadello. It draws, literally, the connections between VRM, the Federated Social Web, and Personal Data Stores. Here’s his blog post on the same topic, which also includes the video. Dig ‘em. In case you’re wondering, he’s standing in Austria, with the Danube and Slovakia in the distance.

VRMomentum

Thanks to a question from @RebeccaCaroe, VRM is now on the radar of Peppers & Rogers, a business consulting group I have followed and respected for nearly two decades. Much of what we’re doing with VRM is right in line with what Peppers & Rogers have been writing and talking about for the duration, so [Read More →]

VRM+CRM Follow-Up

It’s been a week since VRM+CRM 2010, and there have been many conversations on private channels (emails, face-to-face, phone-to-phone, face-to-faces), all “processing,” as they say. Meanwhile we also have some very interesting postings to chew on. (Note: This is cross-posted here.) First, Bill Wendell‘s RealEstateCafe wiki has a nice outline of sessions at the workshop. Better than our own, [Read More →]

Work toward free and open markets

I just posted three long VRM pieces on my blog: R-buttons and the Open Marketplace ListenLog EmanciPay They’re really one long post in three parts. Together they unpack the thinking behind my own development work at ProjectVRM here at the Berkman Center, and the three different components of that work. (It’s been a fun four-year-long [Read More →]

Loose Links Raise Ships

Little Brother TV for Every Single One of Us is a VRooMy project from Jonathan MacDonald. Writes Jonathan, Today I want to share ‘littlebrother.tv‘ with you. I am fascinated by the movement from ‘Big Brother’ type of activities in spying, behavioural targeting and deep packet inspection, to a society that is now empowered to turn the cameras [Read More →]

Beyond Brainwash

Recently I learned about a good idea that had been killed by a marketing meeting. This prompted from me an email venting my frustration. Here’s what I wrote: Marketing is bullshitting — especially to itself. It’s poisoned by the fecal brainwash it’s been gargling for the duration. It sees nothing more than what it wants, [Read More →]

CRM (Mag) digs VRM

Got an email a couple days ago from Andre Durand saying it was great to see VRM making the cover of the May 2010 edition of CRM Magazine. Well, “cover” doesn’t cover it. Seems like about half the magazine is devoted to VRM, or to what Cluetrain (which in many ways begat VRM) still says, [Read More →]