On the geofences we’re already building

I was just pointed to the Geofencing Manifesto, “created by the audience at the SxSW 2014 workshop entitled ‘The Future Landscape of Geofencing Manifesto’ on Saturday, March 8th, 2014.” Leading the workshop were Jay Wilson (@jwsfl), Jenessa Carder (@expressanything) and Kevin Pound, all with SapientNitro, “a new breed of agency for an always-on world” that is [Read More →]

Reporting on the Data Privacy Hackathon

In case you missed the Data Privacy Hackathon, held this past weekend in London, New York and San Francisco, there should be a good mother lode of posts, tweets and videos up now, or soon. Here is a small starter-pile of links from the New York one: The hackathon page. #privacyhack on Twitter Videos of [Read More →]

LG jumps on advertising bandwagon, runs over its own customers

Used to be a TV was a TV: a screen for viewing television channels and programs, delivered from stations and networks through a home antenna or a cable set top box. But in fact TVs have been computers for a long time. And, as computers, they can do a lot more than what you want, [Read More →]

Posted in Advertising, Companies, freedom, Legal, Marketing, Personal Data, Privacy, VRM. Comments Off »

Why Google and Facebook need to go direct

In Google sets plans to sell users’ endorsements, Claire Cain Miller and Vindu Goel describe new ways that Google and Facebook are taking liberties with users who have had nice things to say about companies’ products and services in the past, in contexts where they didn’t expect their words to turn into personal endorsements (especially [Read More →]

Why reduce yourself to a qualified lead?

I have almost 46,000 photos in my main Flickr account. Most of them face the public rather than just friends and family. All of my public-facing photos encourage re-use and re-mixing, through a Creative Commons Attribution 2.0 license. And frankly, if Flickr made public domain dedication available as a choice I would use that, because [Read More →]

Big Data will remain a Big Dud until individuals have their own

The impact of computing on the worldwide economy, and even on business, was subject to debate until it got personal around the turn of the ’80s. Same with networking before the Internet came along in the mid ’90s. Big computing and worldwide communications — two capabilities that for decades were entirely the province of large [Read More →]

Freedom vs. Tracking

In The Mobile Customer as Data vs. Customer Data, Chuck Martin in MediaPost‘s Mobile Shop Talk says this: The world of data tracking for mobile commerce is getting much more precise. The phone knows where the phone goes, as we all know. And that knowledge can be used to help provide better services to those [Read More →]

VRM videos

Here is a collection of videos about VRM and related subjects, in roughly reverse chronological order. First, a series of well-edited excerpts from Disrupting Retail 2013, which was hosted by First Retail in New York City. Here’s an outline: What is Disrupting Retail? Amazon’s Product Recommender Systems Big Data Enabled Intention Management and the Customer Experience [Read More →]

Identity is personal

It’s as simple as that. Identity is not corporate. That means no company is going to “win” at personal identity, any more than any company can win at being you or me. It makes no sense. But meanwhile, there’s this big war going on over identity, that Mike Elgan of CultOfMac covers (from the Apple [Read More →]

Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]