On the geofences we’re already building

I was just pointed to the Geofencing Manifesto, “created by the audience at the SxSW 2014 workshop entitled ‘The Future Landscape of Geofencing Manifesto’ on Saturday, March 8th, 2014.” Leading the workshop were Jay Wilson (@jwsfl), Jenessa Carder (@expressanything) and Kevin Pound, all with SapientNitro, “a new breed of agency for an always-on world” that is [Read More →]

Reporting on the Data Privacy Hackathon

In case you missed the Data Privacy Hackathon, held this past weekend in London, New York and San Francisco, there should be a good mother lode of posts, tweets and videos up now, or soon. Here is a small starter-pile of links from the New York one: The hackathon page. #privacyhack on Twitter Videos of [Read More →]

LG jumps on advertising bandwagon, runs over its own customers

Used to be a TV was a TV: a screen for viewing television channels and programs, delivered from stations and networks through a home antenna or a cable set top box. But in fact TVs have been computers for a long time. And, as computers, they can do a lot more than what you want, [Read More →]

Posted in Advertising, Companies, freedom, Legal, Marketing, Personal Data, Privacy, VRM. Comments Off »

Freedom vs. Tracking

In The Mobile Customer as Data vs. Customer Data, Chuck Martin in MediaPost‘s Mobile Shop Talk says this: The world of data tracking for mobile commerce is getting much more precise. The phone knows where the phone goes, as we all know. And that knowledge can be used to help provide better services to those [Read More →]

Turning the customer journey into a virtuous cycle

Traditional CRM typically looks at customers this way:It’s a cycle. One of the reasons we started ProjectVRM is that actual customers are hard to find in the CRM business. We are “leads” for Sales, “cases” in Support, “leads” again in Marketing. At the Orders stage we are destinations to which products and invoices are delivered. [Read More →]

Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]

VRM development work

I’ll be having a brown bag lunch today with a group of developers, talking about VRM and personal clouds, among other stuff that’s sure to come up. To make that easier, I’ve copied and pasted the current list from the VRM developers page of the ProjectVRM wiki. If you’d like to improve it in any [Read More →]

Driving VRM with car data and APIs

Go read OnStar gives Volt owners what they want: their data, in the cloud, by Sean Gallagher, in Ars Technica. It’s a VRM story. The vendor is Chevrolet, the vended product is the Volt, and the relationship management is a DIY hack by one customer. The story begins, You probably don’t think of your car as a developer [Read More →]

The identity problem

Robin Wilton (@futureidentity) has been wrestling with identity issues for longer than I have, and deeper in the trenches. It is from one of those — IGF2012 (The Internet Governance Forum for Sustainable Human and Economic Development) — that he issued a deep and thoughtful post today on the topic of identity. His central distinction: 2. [Read More →]

Coming to terms

We lie every time we “accept” terms that we haven’t read — a pro forma  behavior that is all but required by the calf-cow model of the Web that’s prevailed since 1995. We need to change that. And so we are. StandardLabel.org is working on “A clear, consistent way for websites to say what they [Read More →]