To your owned self be true

After getting this provocative tweet, I checked the source (@NZN), and found Ready to make change? A sample: …my son BELIEVES he OWNS the Internet. His Internet. His Facebook. And in case you think that is not how reality works, I suggest that you also consider that my son also BELIEVES that he OWNS his [Read More →]

VRM as Agency

Most of us understand agency to mean a kind of company: one that represents other companies, or individuals. Insurance, real estate and advertising agencies come to mind. In fact agency has a deeper and more important meaning. Namely, the capacity of individuals to act independently, to make choices, and to impose their will in the [Read More →]

Do we have to “trade off” privacy?

Look up privacy trade-offs on Google and you’ll get more than 150,000,000 results. The assumption in many of those is that privacy is something one can (and often should) trade away. Also that privacy trading is mostly done with marketers and advertisers, the most energetic of which take advantage of social media such as Twitter, FourSquare [Read More →]

Getting Real and VRM

Deep in a post about other stuff, Tony Fish asks, “What is Vendor Relationship Management (VRM) and how will it effect your future customer relationship strategy?” The parties to whom that is addressed are corporate CRM and marketing folks. Alan Mitchell provides some answers, along with more questions, in Get ready for Vendor Relationship Management: Why should [Read More →]

CRM & VRM, Figure & Ground

Antagonyms, Social Circles and Chattering about VRM is a deep and helpful piece by Cliff Gerrish on his Echovar blog. He starts by visiting antagonyms and contranyms (words that carry dual and opposing meanings) and how context tilts perception and meaning toward one side or another. By example he suggests that Google’s problems with Buzz [Read More →]

How VRM Helps CRM

CRM — Customer Relationship Management — is a huge business. According to this article, Forrester expected the CRM software market to hit $74 billion in 2007. This more modest Gartner report says the worldwide CRM market totalled $9.15 billion in 2008, growing at a 12.5% rate over 2007. CRM is pure B2B: business to business. [Read More →]

Is RedBeacon VRM?

That question came to me this morning, in response to RedBeacon being named the winner of this year’s TechCrunch 50. What RedBeacon offers is a form of what in the VRM community we call a personal RFP. As the company’s site says, RedBeacon provides a way to … 1 Request a local service 2 Compare [Read More →]

Dawn of the Living Infrastructure

So how do we get out of this place? Let’s face it. Mike Arrington’s problem with the iPhone, Om Malik’s problem with AT&T, the FCC’s problem with Apple + AT&T together, my own problems with Cox, Dish Network and Sprint, David Pogue’s problem with the whole freaking cell phone industry … all of these are [Read More →]

Off base but still kinda relevant

I suppose you’ve succeeded when people start making fun of what you’re up to. That might be what’s going on with The Vendor-Client Relationship, a YouTube video I found via markfonteijn. In this video the clients — diners at a restaurant, a customer at a hairdresser — bargain over costs. I suppose this is to [Read More →]

Answering tweeted questions about VRM

So, with the help of vangeest and Twitter Search for #vrmevent, I’m addressing questions tweeted from the virtual floor here at the VRM Event in Amsterdam. Here goes… vangeest: @dsearls: retweet @vangeest: #vrmevent: what is the relationship between the good old B2B marketplaces like Ariba and VRM? As an idea VRM owes something to B2B, [Read More →]