Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]

Driving VRM with car data and APIs

Go read OnStar gives Volt owners what they want: their data, in the cloud, by Sean Gallagher, in Ars Technica. It’s a VRM story. The vendor is Chevrolet, the vended product is the Volt, and the relationship management is a DIY hack by one customer. The story begins, You probably don’t think of your car as a developer [Read More →]

To your owned self be true

After getting this provocative tweet, I checked the source (@NZN), and found Ready to make change? A sample: …my son BELIEVES he OWNS the Internet. His Internet. His Facebook. And in case you think that is not how reality works, I suggest that you also consider that my son also BELIEVES that he OWNS his [Read More →]

VRM as Agency

Most of us understand agency to mean a kind of company: one that represents other companies, or individuals. Insurance, real estate and advertising agencies come to mind. In fact agency has a deeper and more important meaning. Namely, the capacity of individuals to act independently, to make choices, and to impose their will in the [Read More →]

Do we have to “trade off” privacy?

Look up privacy trade-offs on Google and you’ll get more than 150,000,000 results. The assumption in many of those is that privacy is something one can (and often should) trade away. Also that privacy trading is mostly done with marketers and advertisers, the most energetic of which take advantage of social media such as Twitter, FourSquare [Read More →]

Getting Real and VRM

Deep in a post about other stuff, Tony Fish asks, “What is Vendor Relationship Management (VRM) and how will it effect your future customer relationship strategy?” The parties to whom that is addressed are corporate CRM and marketing folks. Alan Mitchell provides some answers, along with more questions, in Get ready for Vendor Relationship Management: Why should [Read More →]

CRM & VRM, Figure & Ground

Antagonyms, Social Circles and Chattering about VRM is a deep and helpful piece by Cliff Gerrish on his Echovar blog. He starts by visiting antagonyms and contranyms (words that carry dual and opposing meanings) and how context tilts perception and meaning toward one side or another. By example he suggests that Google’s problems with Buzz [Read More →]

How VRM Helps CRM

CRM — Customer Relationship Management — is a huge business. According to this article, Forrester expected the CRM software market to hit $74 billion in 2007. This more modest Gartner report says the worldwide CRM market totalled $9.15 billion in 2008, growing at a 12.5% rate over 2007. CRM is pure B2B: business to business. [Read More →]

Is RedBeacon VRM?

That question came to me this morning, in response to RedBeacon being named the winner of this year’s TechCrunch 50. What RedBeacon offers is a form of what in the VRM community we call a personal RFP. As the company’s site says, RedBeacon provides a way to … 1 Request a local service 2 Compare [Read More →]

Dawn of the Living Infrastructure

So how do we get out of this place? Let’s face it. Mike Arrington’s problem with the iPhone, Om Malik’s problem with AT&T, the FCC’s problem with Apple + AT&T together, my own problems with Cox, Dish Network and Sprint, David Pogue’s problem with the whole freaking cell phone industry … all of these are [Read More →]