VRM was a hot topic at IIW last week, with at least one VRM or VRM-related breakout per session — and that was on top of the VRM workshop held at Ericsson on Monday, April 30, the day before IIW started. (Thanks to Nitin Shah and the Ericsson folks for making the time and space available, [Read More →]
Working for you
July 27, 2011 — Doc SearlsAs more native VRM tools come into the hands of individuals, what happens to the whole supply chain? Or, put another way, what happens to supply in general when there are more and better ways of expressing demand? I was talking a couple days ago about that with Michael Stolarczyk, one of the world’s leading [Read More →]
VRM+FSW+PDS
September 18, 2010 — Doc SearlsHere’s a great video by Markus Sabadello. It draws, literally, the connections between VRM, the Federated Social Web, and Personal Data Stores. Here’s his blog post on the same topic, which also includes the video. Dig ‘em. In case you’re wondering, he’s standing in Austria, with the Danube and Slovakia in the distance.
Managing relationships, not each other
May 24, 2010 — Doc SearlsDuring the Industrial Age, the power asymmetry between vendor and customer got so steep that vendors got to talking about customers as if the latter were cattle or slaves. Customers became “targets” that vendors “captured,” “acquired,” “locked in” and “managed.” As the Information Age dawned, however, customers gradually became more independent. So, midway into the [Read More →]
Bowling a data strike
February 25, 2010 — Doc SearlsIn 3 Tech Themes for the Next Decade, Tim Beyers bowls a VRM strike in The Motley Fool. Or maybe a spare, if we count one pin still standing, but sure to fall after the other two. Specifically… 1. Computing will become ever more distributed. This refers to cloud computing, but also to the idea [Read More →]
CRM & VRM, Figure & Ground
February 21, 2010 — Doc SearlsAntagonyms, Social Circles and Chattering about VRM is a deep and helpful piece by Cliff Gerrish on his Echovar blog. He starts by visiting antagonyms and contranyms (words that carry dual and opposing meanings) and how context tilts perception and meaning toward one side or another. By example he suggests that Google’s problems with Buzz [Read More →]
How VRM Helps CRM
October 9, 2009 — Doc SearlsCRM — Customer Relationship Management — is a huge business. According to this article, Forrester expected the CRM software market to hit $74 billion in 2007. This more modest Gartner report says the worldwide CRM market totalled $9.15 billion in 2008, growing at a 12.5% rate over 2007. CRM is pure B2B: business to business. [Read More →]
#vrm on twitter- @goonth @GregoryJRader @dsearls Telco 2.0 and captive/hostage customers, via @GrahamHill http://t.co/q4adNYHq is why I want #VRM apps
- @goonth you mean to meet in Google Hangout on #VRM #thickvalue with @nigelcameron @dsearls @gregoryjrader whoelse?
- RT @goonth: @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron
- RT @goonth: @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron
- @CoCreatr bottom line, we've got to get cultural stakeholders together in the same room... #thickvalue #VRM @nigelcameron