Can C2B customers lead in a dance with vendors like B2B customers do?

That question came to mind when I read Inside Facebook’s Fantastic Plan To Dominate Cisco’s $23 Billion Market, by Julie Bort, in Business Insider. The gist: To recap: OCP launched two years ago to create “open source” data center hardware. That means hardware vendors like HP, Dell and Cisco don’t control the product designs. Instead, customers like Facebook and [Read More →]

The VRM perspective

The VRM perspective is independence. This isn’t new. In fact, it’s as old as the Net. It is also nearly forgotten. Billions have never experienced it. When the Net first came into common use, in 1995, independence was what anybody felt who started up a browser and surfed from place to place, or who built [Read More →]

Posted in personal informatics, Problems, Scenarios, social, VRM. Comments Off »

Toward a matrix of APIs

At  the 2006 O’Reilly Emerging Technology conference, Cal Henderson, then of Flickr, gave a long session called “Launching and scaling new Web services.” As I recall, among the many things he explained well were some principles behind the Flickr API. One of those principles was user access to data. The API should be one that [Read More →]

Toward the Internet of Everythings

So @xl_cr tweets, Do you really believe the customer is in charge? If so check out @dsearls @vrm or visit ProjectVRM at http://projectvrm.org  #vrm Since ProjectVRM.org is the shortcut to http://blogs.harvard.law.edu/vrm, that link goes here. XL.CR is here. All the copy there says, Ever upward. Empowering buyers through invention. “Webify your world with a Twine. http://t.co/cQxQLx7Z via @supermechanical— xl_cr [Read More →]

Posted in Scenarios, Technology, VRM. Comments Off »

Can we each be our own Amazon?

The most far-out chapter in The Intention Economy is one set in a future when free customers are known to be more valuable than captive ones. It’s called “The Promised Market,” and describes the imagined activities of a family traveling to a wedding in San Diego. Among the graces their lives enjoy are these (in the [Read More →]

VRM/CX + CRM/CX

I’ve been in conversations lately about VRM+CRM. Will they help each other out or crash into each other? It’s an open question. But I think we can find an answer in a current CRM vector: toward what the CRM folks have been calling CX, for Customer eXperience. I first read about it in this column [Read More →]

Scaling business in parallel

Companies and customers need to be able to deal with each other in two ways: as individuals and as groups. As of today companies can deal with customers both ways. They can get personal with customers, and they can deal with customers en masse. Without the latter capability, mass marketing would not be possible. Customers, [Read More →]

VRM at IIW

VRM was a hot topic at IIW last week, with at least one VRM or VRM-related breakout per session — and that was on top of the VRM workshop held at Ericsson on Monday, April 30, the day before IIW started. (Thanks to Nitin Shah and the Ericsson folks for making the time and space available, [Read More →]

Working for you

As more native VRM tools come into the hands of individuals, what happens to the whole supply chain? Or, put another way, what happens to supply in general when there are more and better ways of expressing demand? I was talking a couple days ago about that with Michael Stolarczyk, one of the world’s leading [Read More →]

Posted in B2B VRM, Companies, Horizontal ideas, Scenarios, Supply chain, VRM. Comments Off »

Google’s Wallet and VRM

Yesterday Google opened the curtain on Google Wallet. I think it’s the most important thing Google has launched since the search engine. Here’s why: Reason #1: We’ve always needed an electronic wallet, especially one in our mobile phone. And, although others have tried to give us one, it hasn’t worked out for them, because… Reason #2: We’ve [Read More →]