Turning the customer journey into a virtuous cycle

Traditional CRM typically looks at customers this way:It’s a cycle. One of the reasons we started ProjectVRM is that actual customers are hard to find in the CRM business. We are “leads” for Sales, “cases” in Support, “leads” again in Marketing. At the Orders stage we are destinations to which products and invoices are delivered. [Read More →]

VRM help is where you find it

As Dean Landsman tweets here, a lot of suff out there is VRM without saying so. (Which is cool; it doesn’t have to.) The example toward which he points is How can we provide better customer service? Create software that lets customers serve each other, by Ashley Verrill in Gigaom. The summary: As consumers increasingly turn [Read More →]

Posted in Companies, Startups, Technology, user-driven, VRM+CRM. Comments Off »

Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]

VRM development work

I’ll be having a brown bag lunch today with a group of developers, talking about VRM and personal clouds, among other stuff that’s sure to come up. To make that easier, I’ve copied and pasted the current list from the VRM developers page of the ProjectVRM wiki. If you’d like to improve it in any [Read More →]

When consumers become media for themselves

I was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners: That’s the marketer’s view. But how [Read More →]

VRM taking root in France

I love this tweet from @CaroCondamin Le concept du Vendor Relationship Management par ProjectVRM http://www.caroline-condamin.com/vrm/  #VRM Following the links, I see she works for OneCub, a VRM company in France. Here she also includes this simple and handy graphic, which nicely illustrates the reciprocity between CRM and VRM: Thanks to the good work done by Fing and others in [Read More →]

Posted in Companies, Startups, VRM, VRM+CRM. Comments Off »

Your actual wallet vs./+ Google’s and Apple’s

Now comes news that Apple has been granted a patent for the iWallet. Here’s one image among many at that last link: Note the use of the term “rules.” Keep that word in mind. It is a Good Word. Now look at this diagram from Phil Windley‘s Event Channels post: Another term for personal event [Read More →]

Ting rings the opening bell

Here, according to the ProjectVRM wiki, are the ideal characteristics of VRM tools: VRM tools are personal. As with hammers, wallets, cars and mobile phones, people use them as individuals,. They are social only in secondary ways. VRM tools help customers express intent. These include preferences, policies, terms and means of engagement, authorizations, requests and [Read More →]

Say howdy to Insidr and Glome

One is Insidr, which is “rewriting the Rules of customer support” by giving you a way to “connect directly to real people who have worked in big companies and are willing to help when the company can’t or won’t.” You post a question, offer a bounty for an answer, and get an answer from an [Read More →]