For real customer engagement, “social” is inadequate

In Social’s Value Measured in Engagement Over Sales, eMarketer provided this revealing graphic: There are trends here too: …consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents. This was up significantly from 2011, when those goals were cited by about 50% each. Last year, using [Read More →]

VRM development work

I’ll be having a brown bag lunch today with a group of developers, talking about VRM and personal clouds, among other stuff that’s sure to come up. To make that easier, I’ve copied and pasted the current list from the VRM developers page of the ProjectVRM wiki. If you’d like to improve it in any [Read More →]

When consumers become media for themselves

I was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners: That’s the marketer’s view. But how [Read More →]

Can we each be our own Amazon?

The most far-out chapter in The Intention Economy is one set in a future when free customers are known to be more valuable than captive ones. It’s called “The Promised Market,” and describes the imagined activities of a family traveling to a wedding in San Diego. Among the graces their lives enjoy are these (in the [Read More →]

Scaling business in parallel

Companies and customers need to be able to deal with each other in two ways: as individuals and as groups. As of today companies can deal with customers both ways. They can get personal with customers, and they can deal with customers en masse. Without the latter capability, mass marketing would not be possible. Customers, [Read More →]

Let’s fix the car rental business

Lately Ron Lieber (@ronlieber), the Your Money editor and columnist for the New York Times, has been posting pieces that expose a dysfunction in the car rental marketplace — one that is punishing innovators that take the sides of customers. The story is still unfolding, which gives us the opportunity to visit and think through some [Read More →]

Circling Around Your Wallet

To get our heads all the way around Google+, it helps to remember Microsoft’s Hailstorm initiative from ten years ago. Think of Google+ as Hailstorm done right, or at least better. (That is, for Google.) What Microsoft wanted with Hailstorm was less “social” than personal. (“Social” in 2001 was years away from getting buzzy.)  What Google wants with [Read More →]

Working for you

As more native VRM tools come into the hands of individuals, what happens to the whole supply chain? Or, put another way, what happens to supply in general when there are more and better ways of expressing demand? I was talking a couple days ago about that with Michael Stolarczyk, one of the world’s leading [Read More →]

Posted in B2B VRM, Companies, Horizontal ideas, Scenarios, Supply chain, VRM. Comments Off »

Link roundup

The hot edge of VRM right now is in South Africa, where TrustFabric (@TrustFabric, also mention ed in the prior post) is answering that country’s approach to personal privacy concerns with TrustFabric Connect. Let’s help them out. Note also that they’re helping the rest of us by making their code free (GPL v2) and therefore also open source. Also [Read More →]

Beyond Bullwhips

In the Pardalis Data Ownership Blog @Steve Holcombe has an interesting and important pair of posts titled The Bullwhip Effect Part I and Part II. An excerpt: … isn’t this already happening on Facebook? Can’t the Customer, Producer, Wholesaler, Retailer, and even the Government Regulators all become Facebook friends and experience right now this mashed-together vision of VRM and whole chain traceability? And [Read More →]

Posted in B2B VRM, crm, Problems, Supply chain. Comments Off »