Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]

VRM development work

I’ll be having a brown bag lunch today with a group of developers, talking about VRM and personal clouds, among other stuff that’s sure to come up. To make that easier, I’ve copied and pasted the current list from the VRM developers page of the ProjectVRM wiki. If you’d like to improve it in any [Read More →]

Toward the Internet of Everythings

So @xl_cr tweets, Do you really believe the customer is in charge? If so check out @dsearls @vrm or visit ProjectVRM at http://projectvrm.org  #vrm Since ProjectVRM.org is the shortcut to http://blogs.harvard.law.edu/vrm, that link goes here. XL.CR is here. All the copy there says, Ever upward. Empowering buyers through invention. “Webify your world with a Twine. http://t.co/cQxQLx7Z via @supermechanical— xl_cr [Read More →]

Posted in Scenarios, Technology, VRM. Comments Off »

Let’s turn Do Not Track into a dialog

Do Not Track (DNT), by resembling Do Not Call in name, sounds like a form of prophylaxis.  It isn’t. Instead it’s a request by an individual with a browser not to be tracked by a website or its third parties. As a request, DNT also presents an interesting opportunity for dialogue between user and site, [Read More →]

Can we each be our own Amazon?

The most far-out chapter in The Intention Economy is one set in a future when free customers are known to be more valuable than captive ones. It’s called “The Promised Market,” and describes the imagined activities of a family traveling to a wedding in San Diego. Among the graces their lives enjoy are these (in the [Read More →]

Scaling business in parallel

Companies and customers need to be able to deal with each other in two ways: as individuals and as groups. As of today companies can deal with customers both ways. They can get personal with customers, and they can deal with customers en masse. Without the latter capability, mass marketing would not be possible. Customers, [Read More →]

VRM at IIW

VRM was a hot topic at IIW last week, with at least one VRM or VRM-related breakout per session — and that was on top of the VRM workshop held at Ericsson on Monday, April 30, the day before IIW started. (Thanks to Nitin Shah and the Ericsson folks for making the time and space available, [Read More →]

How about using the ‘No Track’ button we already have?

For as long as we’ve had economies, demand and supply have been attracted to each other like a pair of magnets. Ideally, they should match up evenly and produce good outcomes. But sometimes one side comes to dominate the other, with bad effects along with good ones. Such has been the case on the Web [Read More →]

Ting rings the opening bell

Here, according to the ProjectVRM wiki, are the ideal characteristics of VRM tools: VRM tools are personal. As with hammers, wallets, cars and mobile phones, people use them as individuals,. They are social only in secondary ways. VRM tools help customers express intent. These include preferences, policies, terms and means of engagement, authorizations, requests and [Read More →]

Customers are personal, cont’d

There are so many excellent comments and questions following my last post, Consumers are social, Customers are personal, that I decided it would make more sense to address them in a new post than in comments under that one. So here goes. Joshua Marsh, the CEO of Conversocial, writes, I’m interested in your comment that [Read More →]