VRM mojo Down Under

I’m still de-compressing from a week in Sydney, Canberra and Melbourne, where I had my mind blown by all the VRM energy gathering there and in New Zealand. In Sydney, Flamingo hosted a consortium of VRM companies on Wednesday, held its official launch on Thursday and put on a Customer Experience unconference on Friday. (That’s one [Read More →]

Reporting on the Data Privacy Hackathon

In case you missed the Data Privacy Hackathon, held this past weekend in London, New York and San Francisco, there should be a good mother lode of posts, tweets and videos up now, or soon. Here is a small starter-pile of links from the New York one: The hackathon page. #privacyhack on Twitter Videos of [Read More →]

Big Data will remain a Big Dud until individuals have their own

The impact of computing on the worldwide economy, and even on business, was subject to debate until it got personal around the turn of the ’80s. Same with networking before the Internet came along in the mid ’90s. Big computing and worldwide communications — two capabilities that for decades were entirely the province of large [Read More →]

For real customer engagement, “social” is inadequate

In Social’s Value Measured in Engagement Over Sales, eMarketer provided this revealing graphic: There are trends here too: …consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents. This was up significantly from 2011, when those goals were cited by about 50% each. Last year, using [Read More →]

Turning the customer journey into a virtuous cycle

Traditional CRM typically looks at customers this way:It’s a cycle. One of the reasons we started ProjectVRM is that actual customers are hard to find in the CRM business. We are “leads” for Sales, “cases” in Support, “leads” again in Marketing. At the Orders stage we are destinations to which products and invoices are delivered. [Read More →]

VRM videos

Here is a collection of videos about VRM and related subjects, in roughly reverse chronological order. First, a series of well-edited excerpts from Disrupting Retail 2013, which was hosted by First Retail in New York City. Here’s an outline: What is Disrupting Retail? Amazon’s Product Recommender Systems Big Data Enabled Intention Management and the Customer Experience [Read More →]

Can C2B customers lead in a dance with vendors like B2B customers do?

That question came to mind when I read Inside Facebook’s Fantastic Plan To Dominate Cisco’s $23 Billion Market, by Julie Bort, in Business Insider. The gist: To recap: OCP launched two years ago to create “open source” data center hardware. That means hardware vendors like HP, Dell and Cisco don’t control the product designs. Instead, customers like Facebook and [Read More →]

VRM help is where you find it

As Dean Landsman tweets here, a lot of suff out there is VRM without saying so. (Which is cool; it doesn’t have to.) The example toward which he points is How can we provide better customer service? Create software that lets customers serve each other, by Ashley Verrill in Gigaom. The summary: As consumers increasingly turn [Read More →]

Posted in Companies, Startups, Technology, user-driven, VRM+CRM. Comments Off »

Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]

VRM development work

I’ll be having a brown bag lunch today with a group of developers, talking about VRM and personal clouds, among other stuff that’s sure to come up. To make that easier, I’ve copied and pasted the current list from the VRM developers page of the ProjectVRM wiki. If you’d like to improve it in any [Read More →]