Where VRM stands in the advertising debate

It’s easy to see why the behavioral advertising business feels threatened lately. Already some of the most popular browser add-ons are for blocking ads and tracking. (Here’s one list.) As of last May, according to ClarityRay, 9.26% of all ads were being blocked by browsers. For tech content, the rate was 17.79% and in one [Read More →]

Posted in Demand chain, Horizontal ideas, Transparency, VRM. Comments Off »

VRM at IIW

VRM was a hot topic at IIW last week, with at least one VRM or VRM-related breakout per session — and that was on top of the VRM workshop held at Ericsson on Monday, April 30, the day before IIW started. (Thanks to Nitin Shah and the Ericsson folks for making the time and space available, [Read More →]

Link roundup

The hot edge of VRM right now is in South Africa, where TrustFabric (@TrustFabric, also mention ed in the prior post) is answering that country’s approach to personal privacy concerns with TrustFabric Connect. Let’s help them out. Note also that they’re helping the rest of us by making their code free (GPL v2) and therefore also open source. Also [Read More →]

‘RM alignments

In the next several months we’ll start seeing VRM getting respect as a counterpart to CRM — in some cases with a social angle as SRM and sCRM get into the mix. For more on that, here’s Bob Pike on Social Customer Relationship Management: Forrester predicts the era of Social Commerce, the future of the [Read More →]