Sovereign-source vs. administrative identity

You know who you are. So does the IRS, the DMV, and every Website you’ve ever made up a login and a password for — so it could “know” you. But none of those entities really knows you. What they know is what the techies call a namespace. What they have isn’t your identity, but [Read More →]

How about using the ‘No Track’ button we already have?

For as long as we’ve had economies, demand and supply have been attracted to each other like a pair of magnets. Ideally, they should match up evenly and produce good outcomes. But sometimes one side comes to dominate the other, with bad effects along with good ones. Such has been the case on the Web [Read More →]

Stop making cows. Quit being calves.

The World Wide Web that Sir Tim Berners-Lee invented in 1990 was a collection of linked documents. The Web we have today is a collection not just of documents (some of which we quaintly call pages), but of real estate we call sites. This Web is mostly a commercial one. Even if most sites aren’t [Read More →]

Ting rings the opening bell

Here, according to the ProjectVRM wiki, are the ideal characteristics of VRM tools: VRM tools are personal. As with hammers, wallets, cars and mobile phones, people use them as individuals,. They are social only in secondary ways. VRM tools help customers express intent. These include preferences, policies, terms and means of engagement, authorizations, requests and [Read More →]

Complaining vs. Buying

Q: “What’s the difference between a tweeter and a customer?” A: “One complains, the other buys.” Just had to write that down. The Q and the A came in the midst of a VRM conference call that also touched on CRM, VRM+CRM, sCRM, trust frameworks, identity and other stuff. Not saying that’s a fair characterization, [Read More →]

Toward a new symbiosis between Demand and Supply

I’m listening and watching with fascination to Keith Scovell‘s Shopper Power videos. In these Keith describes progress being made in a VRM direction by retailers and their upstream suppliers, detailing efforts made by Starbucks, Hallmark, CVS, Tesco/Homeplus, Frito-Lay, Reese’s and other companies — all recognizing that customers’ range of control over interactions in retail environments [Read More →]

Posted in Demand chain, freedom, Horizontal ideas, r-button, user-driven. Comments Off »

SOPA and Customer Commons

Imagine that Customer Commons had been created a year ago. To guide that imagining, here is the copy that matters from the placeholder page: Customer Commons is about us. We are a com­mu­nity of customers. We are funded only by customers. We serve the inter­ests and aspi­ra­tions of customers. We are the 100% Customer Commons [Read More →]

Consumers are social, Customers are personal

Social media are a partial and temporary solution at best to a pair of linked problems that are essentially personal: dysfunctional customer relationship management on the vendor’s side; and minimal vendor relationship management on the customer’s side. In the absence of solutions to both problems, vendors still see customers as consumers, and that too is [Read More →]

Occupying the Internet

As he so often does, Dave Winer nails it, this time with The Un-Internet. Some pull-quotes: At issue is this: Control. For whatever reason, the people who run the tech companies want it. But eventually the users take it. Either the companies learn how to take the lead from their users, or they will be [Read More →]

GoDaddy VRooMed?

GoDaddy CEO Warren Adelman says “We listened to our customers. GoDaddy no longer supports SOPA.” (Here’s the GoDaddy blog post.) Lauren Weinstein says that’s not the same as opposing SOPA: “they’re the same ethically vacuous firm as always, with their public facade changing like a chameleon, blowing in the wind of Internet public opinion.” I still [Read More →]