VRM mojo Down Under

I’m still de-compressing from a week in Sydney, Canberra and Melbourne, where I had my mind blown by all the VRM energy gathering there and in New Zealand. In Sydney, Flamingo hosted a consortium of VRM companies on Wednesday, held its official launch on Thursday and put on a Customer Experience unconference on Friday. (That’s one [Read More →]

On the geofences we’re already building

I was just pointed to the Geofencing Manifesto, “created by the audience at the SxSW 2014 workshop entitled ‘The Future Landscape of Geofencing Manifesto’ on Saturday, March 8th, 2014.” Leading the workshop were Jay Wilson (@jwsfl), Jenessa Carder (@expressanything) and Kevin Pound, all with SapientNitro, “a new breed of agency for an always-on world” that is [Read More →]

Good news for VRM and financial transactions

Tomorrow, 24 January, is code launch day for FinTP, described by its parent, Allevo, as “the first open source application for financial transactions.” The code is being released under the GPL v3 license on Github. FinTP’s development is intended, among other things, to support VRM product and service development. This began in 2011, when Allevo folks [Read More →]

A Holiday list of VRM links

New VRM developers (in alphabetical order, two from Australia, one from New Zealand) Flamingo. Descriptions:  Personalizing Customer Experience…Empowering businesses…>Flamingo knows that true customer empowerment is achieved by empowering businesses too. Thankfully technology and some clever analytics allow us to do just that….>We have a unique set of tools, created especially for business that will empower [Read More →]

Posted in Companies, Links, Personal Cloud, VRM, VRM+CRM. Comments Off »

LG jumps on advertising bandwagon, runs over its own customers

Used to be a TV was a TV: a screen for viewing television channels and programs, delivered from stations and networks through a home antenna or a cable set top box. But in fact TVs have been computers for a long time. And, as computers, they can do a lot more than what you want, [Read More →]

Posted in Advertising, Companies, freedom, Legal, Marketing, Personal Data, Privacy, VRM. Comments Off »

Why Google and Facebook need to go direct

In Google sets plans to sell users’ endorsements, Claire Cain Miller and Vindu Goel describe new ways that Google and Facebook are taking liberties with users who have had nice things to say about companies’ products and services in the past, in contexts where they didn’t expect their words to turn into personal endorsements (especially [Read More →]

Freedom vs. Tracking

In The Mobile Customer as Data vs. Customer Data, Chuck Martin in MediaPost‘s Mobile Shop Talk says this: The world of data tracking for mobile commerce is getting much more precise. The phone knows where the phone goes, as we all know. And that knowledge can be used to help provide better services to those [Read More →]

Which CRM companies are ready to dance with VRM?

Early on at ProjectVRM, we had a community meeting in at Oracle headquarters in Silicon Valley, where some VRM-friendly Oracle employees had kindly found us some space. During the meeting we got a surprise visit from Anthony Lye, then the Senior VP of Oracle CRM and later VP of Cloud Applications there. (He has since [Read More →]

VRM videos

Here is a collection of videos about VRM and related subjects, in roughly reverse chronological order. First, a series of well-edited excerpts from Disrupting Retail 2013, which was hosted by First Retail in New York City. Here’s an outline: What is Disrupting Retail? Amazon’s Product Recommender Systems Big Data Enabled Intention Management and the Customer Experience [Read More →]

VRM growing in the garden of privacy concerns

With Swedes: Closet VRM activists?, T.Rob gives us a typically deep VRM post, exploring new territory, or old territory in a new way. The context (and the subject of an interesting thread on the ProjectVRM list) is the news behind headline of a Simon Davies post: Sweden’s data protection Authority bans Google cloud services over privacy concerns. [Read More →]

Posted in Demand chain, VRM. 2 Comments »