VRM mojo Down Under

I’m still de-compressing from a week in Sydney, Canberra and Melbourne, where I had my mind blown by all the VRM energy gathering there and in New Zealand. In Sydney, Flamingo hosted a consortium of VRM companies on Wednesday, held its official launch on Thursday and put on a Customer Experience unconference on Friday. (That’s one [Read More →]

A Holiday list of VRM links

New VRM developers (in alphabetical order, two from Australia, one from New Zealand) Flamingo. Descriptions:  Personalizing Customer Experience…Empowering businesses…>Flamingo knows that true customer empowerment is achieved by empowering businesses too. Thankfully technology and some clever analytics allow us to do just that….>We have a unique set of tools, created especially for business that will empower [Read More →]

Posted in Companies, Links, Personal Cloud, VRM, VRM+CRM. Comments Off »

For real customer engagement, “social” is inadequate

In Social’s Value Measured in Engagement Over Sales, eMarketer provided this revealing graphic: There are trends here too: …consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents. This was up significantly from 2011, when those goals were cited by about 50% each. Last year, using [Read More →]

Which CRM companies are ready to dance with VRM?

Early on at ProjectVRM, we had a community meeting in at Oracle headquarters in Silicon Valley, where some VRM-friendly Oracle employees had kindly found us some space. During the meeting we got a surprise visit from Anthony Lye, then the Senior VP of Oracle CRM and later VP of Cloud Applications there. (He has since [Read More →]

VRM videos

Here is a collection of videos about VRM and related subjects, in roughly reverse chronological order. First, a series of well-edited excerpts from Disrupting Retail 2013, which was hosted by First Retail in New York City. Here’s an outline: What is Disrupting Retail? Amazon’s Product Recommender Systems Big Data Enabled Intention Management and the Customer Experience [Read More →]

Can C2B customers lead in a dance with vendors like B2B customers do?

That question came to mind when I read Inside Facebook’s Fantastic Plan To Dominate Cisco’s $23 Billion Market, by Julie Bort, in Business Insider. The gist: To recap: OCP launched two years ago to create “open source” data center hardware. That means hardware vendors like HP, Dell and Cisco don’t control the product designs. Instead, customers like Facebook and [Read More →]

VRM help is where you find it

As Dean Landsman tweets here, a lot of suff out there is VRM without saying so. (Which is cool; it doesn’t have to.) The example toward which he points is How can we provide better customer service? Create software that lets customers serve each other, by Ashley Verrill in Gigaom. The summary: As consumers increasingly turn [Read More →]

Posted in Companies, Startups, Technology, user-driven, VRM+CRM. Comments Off »

Prepping for #VRM Day and #IIW

The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]

The all-silo mobile marketplace

In the beginning was the browser, and the browser was yours. You drove it on the Information Superhighway of the World Wide Web: As a driver, you experienced the same kind of independence that you did with a car. You had a private space inside a private vehicle that you alone operated. You thought and [Read More →]

Posted in crm, Vertical ideas, VRM, VRM+CRM. Comments Off »

The right frame for relationship is personal, not social

The short answer to Brian Solis‘s headline question — Are Businesses Becoming the New Big Brother in Social Media? — is no, because they’re not that smart. In the body copy and graphics of his excellent post, Brian explains why. Here’s one sample: There are several other images like that, each of which says something we — [Read More →]