The 16th IIW (Internet Identity Workshop) is coming up, Tuesday to Thursday, 7-9 May, will be tat the Computer History Museum in Mountain View, CA. As usual, VRM will be a main topic, with lots of developers and other interested folk participating. Also as usual, we will have a VRM planning day on the Monday preceding: 6 May, [Read More →]
The all-silo mobile marketplace
March 3, 2013 — Doc SearlsIn the beginning was the browser, and the browser was yours. You drove it on the Information Superhighway of the World Wide Web: As a driver, you experienced the same kind of independence that you did with a car. You had a private space inside a private vehicle that you alone operated. You thought and [Read More →]
The right frame for relationship is personal, not social
February 13, 2013 — Doc SearlsThe short answer to Brian Solis‘s headline question — Are Businesses Becoming the New Big Brother in Social Media? — is no, because they’re not that smart. In the body copy and graphics of his excellent post, Brian explains why. Here’s one sample: There are several other images like that, each of which says something we — [Read More →]
Wanted: a handshake across the paywall
February 6, 2013 — Doc SearlsFor five years I was a loyal subscriber to the Boston Globe. When I was out of town, which was a lot, I’d read it online, because the print subscription covered that too. This academic year I’m out of town more, so I canceled the subscription, because I didn’t want to pay $3.99 per week [Read More →]
When consumers become media for themselves
January 30, 2013 — Doc SearlsI was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners: That’s the marketer’s view. But how [Read More →]
VRM taking root in France
January 22, 2013 — Doc SearlsI love this tweet from @CaroCondamin Le concept du Vendor Relationship Management par ProjectVRM http://www.caroline-condamin.com/vrm/ #VRM Following the links, I see she works for OneCub, a VRM company in France. Here she also includes this simple and handy graphic, which nicely illustrates the reciprocity between CRM and VRM: Thanks to the good work done by Fing and others in [Read More →]
VRM in 2013
January 2, 2013 — Doc SearlsTwo positive pats on the VRM back greeted the new year and got me thinking. The first is Jim Harris’ Small Data and VRM — his prediction for 2013 in the @DataRoundtable blog. He writes, One of the reasons that vendors are getting geeky over Big Data is because they claim that they want to use it to become more [Read More →]
What if qualified leads were free?
December 31, 2012 — Doc SearlsIn terms of economic signaling, think about which is worth more: A ready-to-sell-something message from an advertiser A ready-to-buy-something message from a customer Of course it depends. A company can use an ad to signal many people at once, and to signal far more than a readiness to sell something. And now, with advanced analytics and [Read More →]
Intentcasting
November 15, 2012 — Doc SearlsI’ve lately been posting under Dave Winer‘s threads, using an OPML editor. One of Dave’s latest posts bowls right up a big VRM alley, as he says in this tweet here. That alley is Intentcasting. From my reply: In the VRM development community, we started out calling the latter category “Personal RFPs,” but in the last [Read More →]
#vrm on twitter- RT @kaplandaniel: RT @dsearls: For personal data, use value beats sale value: http://t.co/2ZlrR1WzUD #VRM HT @brisbourne @Privowny, @MydexC…
- A #Datamining love story. When CRM and recommender systems are no longer relevant, the #VRM begins http://t.co/w9l6SthQx9 RT @StefanGalissie
- Je haie ma soeur #vrm
- RT @kaplandaniel: RT @dsearls: For personal data, use value beats sale value: http://t.co/2ZlrR1WzUD #VRM HT @brisbourne @Privowny, @MydexC…
- RT @dsearls: For personal data, use value beats sale value: http://t.co/2ZlrR1WzUD #VRM HT @brisbourne @Privowny, @MydexCIC @intently_co