In the beginning was the browser, and the browser was yours. You drove it on the Information Superhighway of the World Wide Web: As a driver, you experienced the same kind of independence that you did with a car. You had a private space inside a private vehicle that you alone operated. You thought and [Read More →]
Where VRM stands in the advertising debate
February 28, 2013 — Doc SearlsIt’s easy to see why the behavioral advertising business feels threatened lately. Already some of the most popular browser add-ons are for blocking ads and tracking. (Here’s one list.) As of last May, according to ClarityRay, 9.26% of all ads were being blocked by browsers. For tech content, the rate was 17.79% and in one [Read More →]
The right frame for relationship is personal, not social
February 13, 2013 — Doc SearlsThe short answer to Brian Solis‘s headline question — Are Businesses Becoming the New Big Brother in Social Media? — is no, because they’re not that smart. In the body copy and graphics of his excellent post, Brian explains why. Here’s one sample: There are several other images like that, each of which says something we — [Read More →]
Wanted: a handshake across the paywall
February 6, 2013 — Doc SearlsFor five years I was a loyal subscriber to the Boston Globe. When I was out of town, which was a lot, I’d read it online, because the print subscription covered that too. This academic year I’m out of town more, so I canceled the subscription, because I didn’t want to pay $3.99 per week [Read More →]
When consumers become media for themselves
January 30, 2013 — Doc SearlsI was talking recently with Edi Immonen of Glome about the idea behind it: turning users into publishers. He used the word “media,” but I’m going with “publishers” for now, because that’s the word used in this graphic (one of many like it — all amazing and excellent) from LUMA partners: That’s the marketer’s view. But how [Read More →]
VRM taking root in France
January 22, 2013 — Doc SearlsI love this tweet from @CaroCondamin Le concept du Vendor Relationship Management par ProjectVRM http://www.caroline-condamin.com/vrm/ #VRM Following the links, I see she works for OneCub, a VRM company in France. Here she also includes this simple and handy graphic, which nicely illustrates the reciprocity between CRM and VRM: Thanks to the good work done by Fing and others in [Read More →]
VRM in 2013
January 2, 2013 — Doc SearlsTwo positive pats on the VRM back greeted the new year and got me thinking. The first is Jim Harris’ Small Data and VRM — his prediction for 2013 in the @DataRoundtable blog. He writes, One of the reasons that vendors are getting geeky over Big Data is because they claim that they want to use it to become more [Read More →]
What if qualified leads were free?
December 31, 2012 — Doc SearlsIn terms of economic signaling, think about which is worth more: A ready-to-sell-something message from an advertiser A ready-to-buy-something message from a customer Of course it depends. A company can use an ad to signal many people at once, and to signal far more than a readiness to sell something. And now, with advanced analytics and [Read More →]
Toward a matrix of APIs
December 16, 2012 — Doc SearlsAt the 2006 O’Reilly Emerging Technology conference, Cal Henderson, then of Flickr, gave a long session called “Launching and scaling new Web services.” As I recall, among the many things he explained well were some principles behind the Flickr API. One of those principles was user access to data. The API should be one that [Read More →]
#vrm on twitter- RT @egadenne: Connexions et synergies entre #mesinfos et #mydatalabs sur les thématiques #VRM et #QuantifiedSelf http://t.co/ujZ8F7mhCL
- Connexions et synergies entre #mesinfos et #mydatalabs sur les thématiques #VRM et #QuantifiedSelf http://t.co/5TVWhY4Ymy - @egadenne
- Connexions et synergies entre #mesinfos et #mydatalabs sur les thématiques #VRM et #QuantifiedSelf http://t.co/ujZ8F7mhCL
- “@VRM_Apeldoorn: #LevelLog op erepodium in België! Weer een prestatie zo zie je maar #vrm verbind haar naam aan meerder toppers in de rally
- @pgc My Pro response to the new @Flickr: http://t.co/SGzOTe1vwz #VRM