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VRM mojo Down Under

Unconference

I’m still de-compressing from a week in Sydney, Canberra and Melbourne, where I had my mind blown by all the VRM energy gathering there and in New Zealand.

In Sydney, Flamingo hosted a consortium of VRM companies on Wednesday, held its official launch on Thursday and put on a Customer Experience unconference on Friday. (That’s one shot from it above. The full set is here.)  The consortium included people representing (in alphabetical order) Customer Commons, Flamingo, Geddup, Meeco, MyWave, ProjectVRM, Respect Network, and Welcomer . Some of us, myself included, wore a number of those hats at once.*

Here are a few links.

A focus of many conversations in Sydney (especially at the unconference) was customer experience, or CX, a buzzterm Wikipedia currently describes (with “issues,” the box above it says) this way: “Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.” A VRM corollary to that angle is “Customer experience is also about how the company experiences the customer.” Or how the government experiences the citizen. Or how the organization experiences the member. The source of those was @CatrionaWallace<, CEO of Flamingo. It was also very much in line with conversations last Summer in New Zealand with Geraldine McBride (@GeraldineGlobal) of MyWave. (@JoePine, co-author of The Experience Economy, was also there and contributed to those conversations.)

Various combinations of VRooMers also met with three different government agencies, all of which were eager to support GRM (government relationship management) by citizens, and to learn as much as possible about how that’s being done in the U.S., the U.K. and elsewhere. Two of those meetings happened in Canberra, where we were led within and between meetings by Kevin Cox of Welcomer. In Melbourne we also got quality time with Rohan Clarke (@GeddupRC) of Geddup, who also arranged an interview at PBS 106.7 on the overlapping subjects of VRM and community radio in Australia. Pieces of that should be coming online soon.

One VRM outfit I’m bummed to have missed was 4th Party, which sources  The Intention Economy, and says “Fourth parties are trusted agents that help consumers interact with multiple vendors on the consumers’ terms.” Since we’ve been talking about fourth parties for several years, it’s great to finally see the term put to good use.

Much more happened, and will continue to happen, than I’m reporting on here. I’m just in a hurry right now to get something up while it’s fresh in my mind and all the browser tabs are open.


*I’m on the Flamingo board (and have relationships with other VRM companies as well), but I don’t play favorites. I want everybody to win, and work toward that goal.

Why we need first person technologies on the Net

mousehammerWe need first person technologies for the same reason we need first person voices: because there are some things only a person can say and do.

Only a person can use the pronouns  “I,” “me,” “my” and “mine.” Likewise, only a person can use tools such as screwdrivers, eyeglasses and pencils. Those things are all first person technologies. They were invented for individual persons to use.

We use first person technologies the same unique ways we use our voices. “The human voice is unmistakably genuine,” The Cluetrain Manifesto says. “It can’t be faked.” Same with first person technologies. GoPro cameras, for example, are first person technologies that are used as many different ways as the people who strap them to their helmets.

Here in the physical world, first person technologies are extensions of our bodies and our senses. When we swing a hammer, twist a fork, ride a bike and drive a car, our senses dwell within each of those things. They become part of us, and us part of them.

There are social influences on how we use first person technologies, of course, just as there are social influences on how we speak. But that does not diminish the personal nature of what we do with our tools and our voices. Each of us speaks, writes, walks and drives in ways that are ours alone.

What’s purely personal is clear in the physical world. In the networked world, however, it is not — and this is a problem that needs fixing.

For example, there was a time when personal computers were truly personal. They ran applications that you acquired (or created) and used by and for yourself. You did not have to subscribe to them as services, and they did not require some company’s cloud. That time was before personal computers became network nodes. We are in a new world now — one in which first person agency is both provided and limited by what the lawyers call second and third parties, out on the Net.

Take smartphones and tablets for example. These are personal in many intimate ways, but they are also suction cups on corporate tentacles. So, while you can still operate a PC as independently as you would a typewriter, you cannot operate your mobile device except by the graces of Apple, Google, Microsoft, Samsung and other controlling parties — especially your mobile network provider. And, unless you are a serious hacker, you can’t acquire apps except through company stores. Many of those apps are also just interfaces on remote services over which you have little control.

This state of things is one of the reasons why privacy has lately become a big issue. The term covers several concerns at once. Here is how Eben Moglen unpacks them:

Privacy—as we use the word in our conversations now all around the world, and particularly when we talk about the net— really means three things.

The first is secrecy, which our ability to keep messages “private,” so that their content is known only to those who we intend to receive them.

The second is anonymity, which is our ability to keep our messages—even when their content is open—obscure as to who has published them and who is receiving them. It is very important that anonymity is an interest we can have in both our publishing and our reading.

The third is autonomy, which is our ability to make our life decisions free any force which has violated our secrecy or our anonymity.

Our old PCs provided all of those graces. (So does your GoPro camera.) We have none of them with our smart mobile devices today. Not yet, anyway.

Books in the physical world are first person technologies as well. Digital ones we “buy” from Amazon are not, because they come with leashes. Eben asks, “What if every book for the last five hundred years had been reporting its readers at headquarters?”

We won’t get back our privacy, or make real progress toward real personal freedom, until we develop and deploy first person technologies for everybody. Without them our democracies and marketplaces will also continue to be compromised, because both require those three virtues of privacy.

First person technologies are also required  by the distributed design of the Net, which Paul Baran first describede in 1964, using this drawing:

The Internet is the one on the right. In it each node is equal and possesses full agency. It is also what Adriana Lukas calls a heterarchy. Routing (which Paul Baran called “hot potato” and we now call packet switching) takes the best available path, rather than running only through central (or multi-central) relay points.  He posed this in contrast to the centralized model of computing, which prevailed at the time, and to decentralized networks, which reduced some of the risks of centralized networks but still held the same vulnerabilities, because they still contain central hubs and therefore also hierarchies. We experience those vulnerabilities  today when services we depend on are attacked, and the privacy of many is compromised at once.

Design models and habits die long and hard, however; and it remains too easy to create centralized services, such as corporate clouds, and to deliver benefits from those that are good enough — until something goes wrong.

First person technologies are a step in the right direction: the distributed one.

From the start a variety of ProjectVRM developers have been developing first person technologies. Here’s a quick list:

Everything there is open source or uses open standards and protocols. There are many others I insult by not listing (corrections are invited); but the main thing is not just to give credit where due. It’s to show groundwork toward a whole new category: first person technology.

Nailing down what this category means, and contains, is job one. It isn’t easy, because there is plenty of gray in the networked world. But lines can and must be drawn. Here’s one: we can use them to make a dent in the universe. Here’s another: They move us from what Dave Winer describes as Model #1 to Model #2:

Once we’ve done that, we can see how first person technologies, for example, deliver benefits in all four of the development categories Fred Wilson listed in the speech he gave at LeWeb in December:

  1. Money
  2. Health and wellness
  3. Data leakage
  4. Trust and identity

Solutions here will come, like our own voices, from our sovereign and independent selves, using tools that extend our native capabilities. They won’t come only from systems others provide for us. They will, however, make those systems better as well.

Bonus link: Tahrir.

On the geofences we’re already building

I was just pointed to the Geofencing Manifesto, “created by the audience at the SxSW 2014 workshop entitled ‘The Future Landscape of Geofencing Manifesto’ on Saturday, March 8th, 2014.” Leading the workshop were Jay Wilson (@jwsfl), Jenessa Carder (@expressanything) and Kevin Pound, all with SapientNitro, “a new breed of agency for an always-on world” that is “redefining how stories can be told across brand, digital and commerce.” Additional inks: workshopguidelines.

I salute their good efforts. Could be they’ll get farther with this than other agencies have. There are also some existing contexts they will need to consider as they press forward with this and similar efforts. So, to help with that,  I’ll run them down:

  1. There is work already going on here, by the EFFMozilla, ProjectVRM and others.
  2. The Geofencing Manifesto appears to be a marketing document. Meaning, it seems to be a form of outreach from marketing. It also frames the geofencing challenge — correctly — in the context of huge push-back against marketing by its targets.
  3. We have some manifestos already, starting with Cluetrain, which laid out the situation pretty well in 1999. It does help that marketing embraced Cluetrain rather enthusiastically, especially the idea that markets are conversations. (That was Cluetrain’s first thesis, expanded a few months later into a whole book chapter.)
  4. We are not just “consumers.” As Cluetrain put it, “we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it.” Persons, people, individuals and customers are all better terms.
  5. There have never been mutual and consenting relationships between marketers and the people they call “targets,” and which they seek to “acquire,” “manage,” “control” and “lock in” as if they were slaves or cattle. For example, programs called “loyalty” involve all the words in that last sentence, and are by nature coercive. They are all different from each other as well, requiring the customer to maintain separate “relationships” with every marketing operation, which is a huge inconvenience and an industrial-age affront to the peer-to-peer design of the Net in the first place.
  6. Let’s face it: until we build those fences, and get tools of our own for managing real relationships, on our terms, all we’ll get from marketing is more respectful and conversational forms of the same old thing. Meaning it’s our job, not marketing’s.
  7. There is nothing in the history of marketing to suggests that it will work cooperatively with “consumers” to come up with something agreeable to both that will lock out all marketing intrusions. This is especially true in the Age of Data, because…
  8. Data is to marketing as blood is to Dracula. Telling surveillance-oriented marketing “Let’s work together on what we agree to let you suck from our necks” won’t get us very far in the dark and bat-filled night that the commercial Web has become.
  9. The only way to build fences that work is for us to build them ourselves, which is what we’ve been doing with ProjectVRM.
  10. Geo is an interesting angle, especially in the mobile world. I like it. Privacy in the physical world tends to be spacial, and matching that in the virtual world seems a good thing. Bonus link: Clothing as a privacy system.

So we invite Jay, Venessa, Kevin and other well-intended marketers to come check out the work already going on here and elsewhere. (A good place to start is at our development work list.) I also suggest they come as individuals and not as marketers. In other words, stand on our side of the fence. Trust me: doing that will make marketing a lot better than anything marketing can do alone, or with the help of cooperating “consumers.” (For more on the customer/consumer distinction, go here, here, here and here.)

Why Facebook buying WhatsApp is good for #VRM

WhatsFace is a huge deal for VRM, but not just in the ways we’re hearing about so far.

For example, Henry Blodgett is right that Facebook paying $19 billion dollars in cash and stock for WhatsAppis a bargain. Hey, WhatsApp is a real business with a half-zillion customers, growing at a phenomenal rate, and a great platform for more revenue models. Sarah Lacy nails this point too, and adds wisdom about valuations.

And Xeni is right that “dominance in the developing world” is another big reason why it’s a smart move. Josh Constine and Kim-Mai Cutler at TechCrunch agree. (Great chart there, though SMS needs to be in it too, because it would still dwarf everything else.)

And lots of other folks are also right to say that WhatsFace will be a threat to Amazon, Apple, Google, mobile carriers and other big players.

But Zach Seward in Quartz scores a #VRM bulls-eye with WhatsApp’s anti-ad philosophy is really a broad new vision for mobile. He brings me in too, with a quoted blast from the distant past:

But there’s something else, more fundamental: a disquieting suspicion that, in the long run, advertising simply might not work for the mobile web.

“No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow,” Koum wrote in 2012. It echoed a prophesy that writer Doc Searls made about the web all the way back in 1998: “There is no demand for messages.”

Of course, Searls wasn’t talking about the kind of person-to-person messages that WhatsApp specializes in. Rather, he was pushing the idea that the internet would lead to the erosion of mass media where messages—think corporate marketing or political messaging—could be imposed on people no matter what. That happened to an extent, but most of the web’s big businesses—Facebook chief among them—can fairly be described as mass media. At any rate, they have been successful selling ads.

What if things are different—and much closer to Searls’s vision—on the mobile internet? Koum certainly thinks so: ”Cellphones are so personal and private to you that putting an advertisement there is not a good experience,” he said last year. He has described mobile messaging as a utility akin to water or gas.

Or perhaps, well, a phone company. After all, WhatsApp transmits 18 billion messages a day, but doesn’t send any itself.

I wrote that line a year before Chris Locke, Rick Levine, David Weinberger and I put up The Cluetrain Manifesto. But, even though Cluetrain is best known for the line “markets are conversations,” its most radical and prophetic clue was actually this one, by Chris:

It was for lack of “dealing with it” — business welcoming free and independent customers — that I posted The Intention Economy in Linux Journal in March 2006. It’s also why I started ProjectVRM later that same year — and why I reported on VRM work in The Intention Economy: When Customers Take Charge (Harvard Business Review Press, 2012). There are now more than 100 listings on our VRM Development Work page. The creation of WhatsFace just made that work much more valuable. Here is why I think so.

It’s a worldwide millennial thing. As Xeni pointed out, many or most of Whatsapp’s half-billion customers are in geographics and demographics where Facebook is post-peak. These people communicate primarily by text and hate paying the extractive fees required by carriers for SMS.

WhatsApp has real customers. Not just consumers. The 99¢/year Whatsapp charges is 99¢ more than users are paying now for Facebook itself. This means Facebook has, for the first time, consumers who are also customers. Having a paid relationship with customers who are not mere consumers (or, in the lingo of the drug and computer industries, “users”) is a huge thing. It closes a split that not only troubles Facebook, but Google and every other business with an advertising-only model. And think about this possibility (or from where I sit, certainty): what made Whatsapp especially valuable and distinctive from the start was not having advertising. It says advertising on mobile has net-negative value — not for advertisers, who are out of the loop, but for human beings using mobile devices. Here in the VRM development world we’ve been been waiting for the advertising bubble to deflate, and now Facebook makes $19 billion bet on it. This should yank the veil off the eyes of everybody who still thinks advertising is going to “pay for the free Web” or whatever. It never really did, and it never will. Real business will happen here, in addition to the stuff that was free before advertising came along. Lots of it will happen directly, between anybody and everybody. And remember, Zuck never liked advertising. (Seen the movie? Zuck’s antipathy toward advertising drove a major sub-plot that still hasn’t played out.) Oh, and putting Jan Koum, WhatsApp’s CEO, on Facebook’s board gives Facebook a good heart to go along with its smart heads.

The holy grail of mobile payments is within reach. WhatsApp already integrates audio, video and photography. Next up: voice service to beat Skype’s and conference calling to beat Skype’s and everybody else’s. Why not? Skype has been idle since Microsoft bought it and the rest of them suck in their own ways. Payments will be harder, and there are political and regulatory hurdles (plus huge competitors, some of which might be potential partners). But soon the electric slab your pocket might finally integrate with your wallet.

Next up: intentcasting. How long before you point your phone at a pair of shoes, or a QR or barcode for any product, and either ask the seller (by text) if they have it in the size and color you want, or advertise your desire to the world, either socially (telling friends) or privately (telling nobody but potential sellers who agree to your terms)? Play a little API and programming jazz and you’re in business. (“You” being anybody, or, of course, Facebook.)

The tech matters. Whatsapp uses a customized version of XMPP (originally called Jabber), the open protocol created by Jeremie Miller and the team now working on Telehash. I bring this up not for WhatsFace, but for the rest of us. There are plenty of free and open building materials laying around. Go build something.

Here are some places to start, where #VRM has already blazed some paths to the frontier.

Truly personal clouds. I’m talking about your own secure and fully personal virtual spaces in the connected world, not just places to store stuff. These personal clouds will have their own open source operating systems (e.g. CloudOS), programming languages (e.g. KRL), privacy canon (e.g. the Respect Trust Framework) and protocols (e.g. XDI).

Integration with the Internet of Things. I wrote about this a year ago here. Phil Windley explains here how every thing (which he calls a pico, for persistent compute object) can have its own cloud. And how those clouds can live in your cloud. And how they can interact with other things, and service, and APIs, programatically.

Customer service run by customers. Right now CRM — customer relationship management — is broken in this one simple and single way: You can’t relate in one way to every company, but must go inside each one’s closed silo to do anything, in different ways in which the company calls all the shots and you call exactly none. Wouldn’t it be much cooler to be able to change your address or phone number one time for every company you deal with, and not separately? And wouldn’t it be much better if you and the companies you deal with had shared spaces where you both kept usage records, product updates, contact information and everything else? This is do-able. I wrote about it here in an HBR post.

Better economic signaling. Intentcasting is one example. Another is people running their own customer service platforms, for everything they care about, in their own clouds. (As in the last two items above.) In both cases customers will be able to signal intentions (about shopping, buying, requiring service, whatever) far more efficiently and consistently. And the failings of advertising, which Don Marti has done a great job unpacking.

Market based marketing. Once free customers prove more valuable than captive ones, marketing will find that actually talking to people will have a lot more leverage than trying to herd them like cattle, or force them to operate inside feudal empires.

The pendulum is swinging away from centralization, back toward the distributed nature of the Net as it was designed in the first place. Here is how Paul Baran described the Net’s future architecture in 1962:

Ever since the Net went viral in 1995, companies and governments have been trying to stuff the distributed genie back inside the centralized (or by compromise, decentralized) bottles. Now, in post-Snowden time, we’re learning the errors of those ways, and are  ready for truly distributed solutions. It should help that some of us around ProjectVRM are already downstream in that direction.

Reporting on the Data Privacy Hackathon

Data Privacy HackathonIn case you missed the Data Privacy Hackathon, held this past weekend in London, New York and San Francisco, there should be a good mother lode of posts, tweets and videos up now, or soon.

Here is a small starter-pile of links from the New York one:

  • The hackathon page.
  • #privacyhack on Twitter
  • Videos of the event, courtesy of the New York Chapter of the Internet Society.  VRM and I come in at ~ 27 minutes into the first video. Finalist hacks are presented in this video here. One of the entries, Re-entry, led by Lina Kaisey, Harvard Law School ’14, starts at about 56 minutes into the last video link, and is to some degree based on my challenge in the first video link. It came in second. The winner was Ghostdrop, the presentation for which follows Lina’s, and which allows private communications between individuals. (Re-entry does that too, for prisoners re-entering the free world, and communicating with The System).

More at LegalHackathon.net.

Personal = Sovereign

We are all different.different

We look different, we sound different, we think and act different. Even soldiers marching lock-step in uniform are all different. Emperor Qui Shi Huang recognized this fact by having his sculptors put a different face on every soldier in the terracotta army.

Even identical twins are not identical.

Devon Loffreto has a useful word for this state. He calls it sovereign. Here are a few of his posts on the matter:

I wrote about it here:

For as long as we’ve had identifiers in computer and network system namespaces, we have been talking about administrative identities, not sovereign ones.

All administrative identities are silo’d: isolated inside systems and their namespaces. The Internet, which cyber-utopians (me included) cheer for its decentralized peer-to-peer and end-to-end architectural graces, has become a vast forest of centralized systems, each a silo. This Great Silo Forest is a hall of administrative mirrors. Your reflection in each is not you, but an administrative version of you.

Want a sense of how bad this is? Go into your browser prefs and hunt down the place where your logins and passwords are kept. Every one of those login/password combinations is for a different you, that each different system knows separately, owns separately and controls separately.

The concern in that post is identity. That’s personal, but so is much else: personal spaces, personal possessions, personal preferences, personal relationships and so on. What do we mean by personal in each of those cases?

In the physical world, the meaning is obvious, and the usage so common that we use the pronouns my and mine. But in the virtual world the boundaries are not so clear. Is the data a company collects about me really mine?

Yet we need to develop better  understandings, better definitions, better vocabularies — before the norms of the still-young virtual world catches up with the physical one, where civilization has been around for millennia.

I heard last night from a colleague that a word gaining currency with some young people is sovereign. In the past it was a word that applied mostly to countries and governments. Says the Free Dictionary,

adj.

1. Self-governing; independent: a sovereign state.
2. Having supreme rank or power: a sovereign prince.
3. Paramount; supreme: Her sovereign virtue is compassion.
4. a. Of superlative strength or efficacy: a sovereign remedyb. Unmitigated: sovereign contempt.

Since so much of what we do as persons in the virtual world was once do-able only by large organizations (computing and networking, for example), this makes sense.

And, given our much our personal spaces and our agency have been compromised, sovereignty is a state devoutly to be wished for.

Here is how Chris Locke put it in The Cluetrain Manifesto, fifteen years ago:

we are not seats or eyeballs or end users or consumers. we are human beings and our reach exceeds your grasp. deal with it.

While privacy is a huge concern, and something about which VRM developers have much to offer, it tends also to be understood in defensive terms.  Sovereign is more positive, and has a great deal of dignity as well.

So I’m rooting for it.

Good news for VRM and financial transactions

FinTPTomorrow, 24 January, is code launch day for FinTP, described by its parent, Allevo, as “the first open source application for financial transactions.” The code is being released under the GPL v3 license on Github.

FinTP’s development is intended, among other things, to support VRM product and service development. This began in 2011, when Allevo folks discovered that VRM developers were collaborating with SWIFT‘s Innotribe on what would become the Digital Asset Grid (described as “a new infrastructure providing a platform for secure, authorised peer to peer data sharing between known, trusted people, businesses and devices”).

Since FinTP is open source, VRM developers — especially those dealing with financial transactions (and there are many) — should check it out and consider getting involved as well. (On my own wish list: EmanciPay.)  The FinTP community is FINkers United, and looks like this:

FinTP community

Read more at the Allevo blog.

By the way, SWIFT has an annual Startup Challenge it would be wise for VRM developers to check out — especially those dealing with banking and financial transactions.

 

 

VRM Linklings

The marketplace

VRM and Personal Clouds

Surveillance vs. Privacy

Research

  • Data & Society issues a Call for Fellows. Particulars: The fellowship program is intended to bring together an eclectic network of researchers, entrepreneurs, activists, policy creators, journalists, geeks, and public intellectuals who are interested in engaging one another on the key issues introduced by the increasing availability of data in society. We are looking for a diverse group of people who can see both the opportunities and challenges presented by access to data and who have a vision for a project that can inform the public or shape the future of society.

 

A Holiday list of VRM links

New VRM developers (in alphabetical order, two from Australia, one from New Zealand)

  • Flamingo. Descriptions:  Personalizing Customer Experience…Empowering businesses…>Flamingo knows that true customer empowerment is achieved by empowering businesses too. Thankfully technology and some clever analytics allow us to do just that….>We have a unique set of tools, created especially for business that will empower individuals across sales, marketing, service, support and business intelligence to know what experience customers and potential customers actually want. Our research tells us organisations that can do this get significant competitive advantage and bottom line growth.
  • Meeco. The Blog. Descriptions: >Your dashboard for life. >It’s time to make digital life simple. >>Be rewarded for being you… >Meeco is a new and easy way to manage your life and the data inside your personal cloud…>Meeco’s beautiful dashboard means one click to your favourite brands, bill payments, travel, banking and shopping…>Meeco gives you a private browser so you control, manage and track your own habits, providing you with rich insight… >>When you decide to share or signal what you want, you can do it anonymously or identified with the brands your trust in exchange for value, discounts or financial reward…  >Meeco will never sell your data because we know it’s yours.
  • MyWave. The Blog. Descriptions: Really putting customers at the centre of the relationship…Founded by former SAP North America President Geraldine McBride in 2013, MyWave is leading a fundamental change in the way enterprises do business with their customers – and how customers interact with enterprises…MyWave’s services and technology platform provide the means for enterprises to evolve away from the existing but outdated push‑based transaction model to a new two-way permission-based relationship based on Mutual Value…MyWave Customer Experience Consulting Services – Customer experience design experts who help businesses re-imagine their customer experiences through the lens of the customer, moving business from the old push-based transaction model to a personalized model….MyWave CMR technology platform – CMR turns CRM on its head by putting the customer in control of getting those personalized experiences anytime, anywhere, on any device. The MyWave CMR platform is constructed so that the customer owns their data. This removes privacy concerns and allows a new dynamic based on trust, advocacy and mutual value in each exchange.

Privacy

Hellbound handbasketry

VRooMy links

VRM developments

  • List of developers and related projects and people on the ProjectVRM wiki. Please make or send your updates.
  • Phil Windley: Intention Generation: Fuse and VRM. Pull-quotage:Fuse, our connected-car product is an intention generator. Here’s a few examples:
    • When Fuse sees your gas tank is nearly empty it can generate an intention to buy gas.
    • When Fuse indicates it’s time for an oil change or tire rotation, it can generate an intention to have the car serviced.
    • When the vehicle raises a diagnostic code, Fuse can generate an intention to get the car fixed.
    • When insurance is up for renewal, Fuse can generate an intention to solicit quotes for a new policy.
    • Geofences could be linked to intentions.
    • Even a crash, sensed by Fuse’s accelerometers, is an intention to seek emergency services.

    As an intention generator Fuse could be seen as a brand-new way for companies to spy on drivers. But we don’t think it has to be that way. If Fuse is going to generate intentions that can be acted on while preserving owner choice and privacy, it must also provide owners with two things:

    1. A way to see, select, and interact with vendors—both those who the owner has an existing relationship with and those who might be good candidates for future purchases.
    2. A way to use intentions and the make the choices that only the owner can make. For example, when my insurance is due, Fuse needs to ask me if I’m happy with my current insurance before going out to solicit bids.

    Both of these features are about providing owner choice and putting the owner in control. In the terminology of VRM, the thing providing these features is typically called the “4th party” and refers to the system that is acting on the customer’s behalf.

  • Customer Commons Web Pal.
  • Joshua Kopstein in The New Yorker: The mission to decentralize the Internet. Has this line: … average users can create personal clouds to store data that they can access anywhere, without relying on a distant data center owned by Dropbox or Amazon.

Privacy

Business

  • Jamie Smith: Thinking about Moments and Thinking about Context.
  • Karl Bode in Broadband ReportsAT&T Offers $70 1 Gbps in Austin — With a Big Catch. Pull-quote: “The asterisks (**) on the Premiere offer indicates that you must agree to participate in AT&T Internet Preferences behavioral tracking and ad service if you want that price point. Internet Preferences “may use your Web browsing information, like the search terms you enter and the Web pages you visit, to provide you relevant offers and ads tailored to your interests,” says AT&T. That’s a thirty dollar markup from Google Fiber pricing simply for not wanting to have your online activity watched and monetized by AT&T. While Google tracks search history, cookies and GPS location data, AT&T’s Internet Preferences appears to use deep packet inspection (a la Phorm or NebuAD) to monitor each and every packet, including how long you spend on specific websites.
  • Johannes Ernst: There are only three business models.
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