VRM and the Four Party System

April 12, 2009 — Doc Searls

I think we can get some clarity about VRM — and growth of customer power in the marketplace — by re-positioning what we’ve been calling “parties.” Among numbered parties the best-known one today is the third party. Wikipedia currently defines a third party this way (at least for the computer industry): Third-party developer, hardware or software [Read More →]

Posted in Companies, Horizontal ideas, Scenarios, Technology, VRM. Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . 20 Comments »
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