The VRM Path

Adriana Lukas has posted A VRM Journey, a long and substantial manifesto. Highly recommended reading. Much tweeted-about too. It comes at a time when there is a bit of debate about VRM, started by Graham Hill at CustomerThink. I responded here. Graham came back with this. Iain Henderson, Alan Mitchell and I all responded in [Read More →]

VRM is personal

“Social” is a bubble. Trust me on this. I urge all consultants on “social ______” (fill in the blank) to make hay while the sun shines. Even as the current depression deepens, lots of companies are starting to realize that this “social” thing is hot stuff and they need to get hip to Twitter and [Read More →]