Do we have to “trade off” privacy?

Look up privacy trade-offs on Google and you’ll get more than 150,000,000 results. The assumption in many of those is that privacy is something one can (and often should) trade away. Also that privacy trading is mostly done with marketers and advertisers, the most energetic of which take advantage of social media such as Twitter, FourSquare [Read More →]

VRMomentum

Thanks to a question from @RebeccaCaroe, VRM is now on the radar of Peppers & Rogers, a business consulting group I have followed and respected for nearly two decades. Much of what we’re doing with VRM is right in line with what Peppers & Rogers have been writing and talking about for the duration, so [Read More →]

VRM Mojo Working

Think of the industrialized world as Kansas and the Internet as Oz. The difference is actually more radical than that, because the Internet is real. From the perspective of industry, the Internet is actually surreal. It’s a place that calls for depiction by Dalí, or Escher or Magritte. For example, the term “content” suggests a [Read More →]

Dear Hollywood,

Please get rid of the @#$%^& region coding on your movies. We meant to bring along some movies when we came to Switzerland for our holiday vacation, which we’re on now. Forgetting the DVDs was my fault. Not being able to watch other movies, however — ones that we would be glad to pay for [Read More →]

How VRM Helps CRM

CRM — Customer Relationship Management — is a huge business. According to this article, Forrester expected the CRM software market to hit $74 billion in 2007. This more modest Gartner report says the worldwide CRM market totalled $9.15 billion in 2008, growing at a 12.5% rate over 2007. CRM is pure B2B: business to business. [Read More →]

Hot Fodder for next week’s VRM Workshop

A few weeks ago I was interviewed by Neil Davey of MyCustomer.com, a major voice in the CRM (Customer Relationship Management) field. The results are up at Doc Searls: Customers will use ID data to force CRM change. Much of what Neil sources for that piece come from my new chapter (“Markets are Relationships”) in [Read More →]

What’s completely screwed about this picture

So I got an email today from Forbes, with the subject “You are Important to Us”. It says this: Dear Subscriber: Forbes values you as a customer and your opinions are very important to us.  We are conducting a study and would like to include your opinions. The survey will take about 10 minutes to [Read More →]

VRM + CRM

Last night my wife asked me what we mean by “Free customers are more valuable than captive ones” and “equipping customers with tools of independence and engagement”. I thought about it and said, “Knights are more valuable than serfs.” When a company speaks of “capturing”, “acquiring”, “owning” and “locking in” customers, they’re treating customers like [Read More →]