Loose links

Lots of VRM Hub action. Here’s the page for the one coming up on 30 March. Be sure not to miss the related VRM Labs. Here’s a review there of chi.mp.  VRM Hub last night and this post by Graham Sadd both report on the latest. So does Jake at omelette.es. Nic Brisbourne sources Joe [Read More →]

The VRM Path

Adriana Lukas has posted A VRM Journey, a long and substantial manifesto. Highly recommended reading. Much tweeted-about too. It comes at a time when there is a bit of debate about VRM, started by Graham Hill at CustomerThink. I responded here. Graham came back with this. Iain Henderson, Alan Mitchell and I all responded in [Read More →]

A little understanding goes a short way

It’s kind of hard to debunk something before it exists, but that’s what Graham Hill attempts with Four Fallacies of Vendor Relationship Management. Says Graham, VRM is Doc’s response to the problems of customers getting the rough end of the stick in their dealings with companies. Rather than companies owning huge databases of customer transaction [Read More →]