VRMspotting

Graham Sadd (@grahamsadd) in VRM Trust Matters: MyCustomer.com publishes the second half of Doc Searls predictions and emerging forms of VRM but I couldn’t resist adding a few to his list. As a long term advocate of VRM (or SRM as I used to call it back in the last century) I fully agree with [Read More →]

Hot Fodder for next week’s VRM Workshop

A few weeks ago I was interviewed by Neil Davey of MyCustomer.com, a major voice in the CRM (Customer Relationship Management) field. The results are up at Doc Searls: Customers will use ID data to force CRM change. Much of what Neil sources for that piece come from my new chapter (“Markets are Relationships”) in [Read More →]