How VRM Helps CRM

October 9, 2009 — Doc Searls

CRM — Customer Relationship Management — is a huge business. According to this article, Forrester expected the CRM software market to hit $74 billion in 2007. This more modest Gartner report says the worldwide CRM market totalled $9.15 billion in 2008, growing at a 12.5% rate over 2007. CRM is pure B2B: business to business. [Read More →]

Posted in crm, Horizontal ideas, Questions, Scenarios, VRM. Tags: , , , , , . 4 Comments »

Hot Fodder for next week’s VRM Workshop

October 6, 2009 — Doc Searls

A few weeks ago I was interviewed by Neil Davey of MyCustomer.com, a major voice in the CRM (Customer Relationship Management) field. The results are up at Doc Searls: Customers will use ID data to force CRM change. Much of what Neil sources for that piece come from my new chapter (“Markets are Relationships”) in [Read More →]

Posted in EmanciPay, Horizontal ideas, Initiatives, Scenarios, Technology, Vertical ideas, VRM, Workshops. Tags: , , , , , , , , . 2 Comments »
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