Intention Economy Traction

My thinking out loud about what came to be called VRM began with The Intention Economy at Linux Journal, which I posted from a seat amidst the audience at the 2006 eTech in San Diego. The money ‘graphs: The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the [Read More →]

Unf*cking car rental

The oldest case for VRM is one that has hardly improved in decades: car rental. Few business categories do a worse job of matching specific customer needs. Or a worse job of doing even the very limited range of services to which they limit themselves. For example, Enterprise. I had a car booked for this [Read More →]