Off base but still kinda relevant

I suppose you’ve succeeded when people start making fun of what you’re up to. That might be what’s going on with The Vendor-Client Relationship, a YouTube video I found via markfonteijn. In this video the clients — diners at a restaurant, a customer at a hairdresser — bargain over costs. I suppose this is to [Read More →]

Relationship in markets

Back after The Cluetrain Manifesto came out — first as a website (March, 1999) and then as a book (January 2000) — some of the best feedback came from people in what people used to call the Third World (that was before the first two merged into one, and a bunch of countries in the [Read More →]

Posted in Horizontal ideas, VRM. Tags: , , . Comments Off »

VRM is personal

“Social” is a bubble. Trust me on this. I urge all consultants on “social ______” (fill in the blank) to make hay while the sun shines. Even as the current depression deepens, lots of companies are starting to realize that this “social” thing is hot stuff and they need to get hip to Twitter and [Read More →]