Adjusting Business to a Networked World

In response to The Trillion Dollar Market, which adds a few paragraphs to Gain of Facebook (below), which responded to How Facebook Could Create a Revolution, Do Good, and Make Billions, by Bernard Lunn in ReadWriteWeb, Nate Ritter raised some questions that I’d like to answer in detail. We begin… …one question that needs to [Read More →]

On not belonging

The other day my kid and I were driving around Santa Barbara, keeping an eye out for cheap gas, when we spotted a Vons gas station at an intersection. The price was indeed cheap, but only for Vons Club card holders. Vons is a grocery store. That’s how it’s “branded”, or “positioned”, as the marketerati [Read More →]