Intention Economy Traction

My thinking out loud about what came to be called VRM began with The Intention Economy at Linux Journal, which I posted from a seat amidst the audience at the 2006 eTech in San Diego. The money ‘graphs: The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the [Read More →]

VRM and the Four Party System

I think we can get some clarity about VRM — and growth of customer power in the marketplace — by re-positioning what we’ve been calling “parties.” Among numbered parties the best-known one today is the third party. Wikipedia currently defines a third party this way (at least for the computer industry): Third-party developer, hardware or software [Read More →]